Instagram introduces age check, creative professionals more productive 'on-the-go', Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research from Vodafone has revealed that the office is not the place for creative individuals, with many saying they are more productive when working flexibly. Facebook is making sure that those who break its rules face real-world consequences, starting with a company and two individuals who are accused of creating malicious adverts on the platform. [si_blog_banner_cta] YouTube has provided an update on its efforts to reduce the spread of misinformation and borderline content, just in time for the 2020 US election campaigns to heat up. Finally, Facebook has introduced two new…

Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on TikTok

Following the addition of a new Speed Report in Google Search Console, Google has announced that it is set to start adding warning badges to sites with slow load speeds as a signal to users. This could ultimately lead to other 'badges' rewarding sites that offer good experiences. Facebook is aiming to make donating and fundraising on its platforms easier ahead of the holiday season by releasing several new tools. A new report has found that consumers don't believe that big brands or social media influencers have any credibility and that they support social issues purely for profit. New data reveals that spend on traditional TV advertising is declining with more people switching to streaming services. However, this could provide some…

Marketers too focused on transactions, Snapchat's strong Q3 results, Amazon's new News app, Twitter's poor Q3 results, New adaptive Google banner ads, Instagram testing new feature

Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships. Snapchat reports strong Q3 results and announces a new focus on advertising buyability. Amazon is launching a new News app to compete with Google News and Apple News +. Twitter sees stocks plummet as it posts disappointing Q3 results, with targeting bugs partly to blame. Google announces new adaptive banner ads designed to improve mobile viewability. Instagram is testing a new feature that sees the accounts your following split into different categories. [si_blog_banner_cta]

43% of marketers focused on transactions rather than relationships

Almost half (43%) of marketers are focused more on ‘transactional’ relationships rather than encouraging a deeper level of engagement from their audience, according to new research. The…

An Instagram post's success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well

As a social media manager or digital marketing specialist, you want to be able to create the best Instagram post possible in order to entice your audience to buy from you and choose your brand over the competition. You need to look at all the elements and Instagram features that an audience responds best to. That’s exactly what a new study about Instagram content engagement set up to do. During this extensive study, over 7.4 million posts on Instagram were stripped apart and analyzed element by element, with the sole goal being to find the recipe for creating successful and engaging posts on this platform. [si_guide_block id="90264" title=“Access our Quick Win – How to optimize Instagram marketing" description="This Quick Win will…

Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated

Google has announced changes to third-party pixels on YouTube, which will be rolled out next year. Quarter 3's Bellwether Report has shown that economic and political uncertainty has had an effect on marketing budgets. Facebook seems to be testing a new scheduling option that could improve organic impressions, although it is also changing how it calculates these impressions. Instagram is ensuring users have more data control by adding new features that allow more visibility over third-party permissions. Get all the details with this week's news roundup.

Google removing pixel tracking from YouTube

Google will no longer allow third-party pixel tracking on YouTube from next year. The internet giant made the announcement in a blog,…

Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'

This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out. Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing. New research reveals that fewer women are now in executive roles in marketing and advertising companies. Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour. Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds. We've got more info on all of these news stories below in this week's roundup.

Google launches new data control features

Google has…

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions

Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other companies in a bid to prove competition, but is this entirely accurate? YouTube is removing paid ad views from Music Chart videos to focus on organic views only and provide a more honest reflection of artists' popularity. New research has found that trust in agencies is declining among client-side media and marketing professionals with the increasingly complex media landscape likely being a contributing factor. Facebook is set to launch an oversight board in 2020, which will review and potentially overrule the platform's decisions on content. Finally, Instagram is continuing its work toward reducing the negative impacts that social media can…

Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement

Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC. In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach. Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon. Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time. Read…

Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools

This week has seen Facebook facing another challenge over its users' data and GDPR implications relating to its transfer of data to US servers. British Airways has also received a historic fine following a hack that breach GDPR rules. In more Facebook news, the platform is limiting the reach of ads that feature unsubstantiated health claims. Finally, Instagram is launching new anti-bullying measures in an attempt to make the platform safer. Find out more about these new stories in this week's news roundup below.  

Facebook faces data transfer challenge

Facebook is being challenged over its method of transferring data from the EU to the US for business purposes. According to the Irish data protection commissioner, the way in which data is transferred does…

Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time

Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here's why. Facebook enjoys over 1.4 billion active daily users and 500,000 more are added each day. Aside from serving as one of the top marketing tools for B2C businesses, it equally offers B2B marketers a great choice with its 'Page' and 'Group' features. Instagram, on the other hand, is emerging as a global marketing tool for B2C businesses. The latest statistics from Omnicore show that Instagram has inspired 72% of users to buy something they saw on the app. Nevertheless, it takes more than pure statistics for these two platforms to effectively impact your company.…

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