Every social media platform is different, which means there are different rules you should keep in mind when creating social media posts
When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform - Facebook, Twitter and Instagram - has certain traits that make it unique. This means that on each of them, there are different winning approaches to use when it comes to writing posts.
According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform.
While it may be quite easy to post the same content on all of these three platforms - especially if you're short on time - you need to remember that each of them is different. This means that the…
Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos"
We're a bit late with our usual Friday news roundup, but the stories we've covered are no less important.
First up is the news that Google will be phasing out support for third-party cookies over the next two years - a huge move that will drastically affect the digital marketing industry.
Facebook is continuing to come under fire for its refusal to stop allowing micro-targeting when it comes to political ads, with IPA saying that digital advertising has been "weaponized" for political reasons.
In some good news, Instagram is testing DMs for its web-based app, meaning its messenger service could be a lot more accessible in the future.
Grindr and Twitter have had some issues due to potential GDPR breaches, which were uncovered in an official report.
Instagram introduces age check, creative professionals more productive 'on-the-go', Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures
This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content.
New research from Vodafone has revealed that the office is not the place for creative individuals, with many saying they are more productive when working flexibly.
Facebook is making sure that those who break its rules face real-world consequences, starting with a company and two individuals who are accused of creating malicious adverts on the platform.
YouTube has provided an update on its efforts to reduce the spread of misinformation and borderline content, just in time for the 2020 US election campaigns to heat up.
Finally, Facebook has introduced two new…
Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on TikTok
Following the addition of a new Speed Report in Google Search Console, Google has announced that it is set to start adding warning badges to sites with slow load speeds as a signal to users. This could ultimately lead to other 'badges' rewarding sites that offer good experiences.
Facebook is aiming to make donating and fundraising on its platforms easier ahead of the holiday season by releasing several new tools.
A new report has found that consumers don't believe that big brands or social media influencers have any credibility and that they support social issues purely for profit.
New data reveals that spend on traditional TV advertising is declining with more people switching to streaming services. However, this could provide some…
Marketers too focused on transactions, Snapchat's strong Q3 results, Amazon's new News app, Twitter's poor Q3 results, New adaptive Google banner ads, Instagram testing new feature
Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships.
Snapchat reports strong Q3 results and announces a new focus on advertising buyability.
Amazon is launching a new News app to compete with Google News and Apple News +.
Twitter sees stocks plummet as it posts disappointing Q3 results, with targeting bugs partly to blame.
Google announces new adaptive banner ads designed to improve mobile viewability.
Instagram is testing a new feature that sees the accounts your following split into different categories.
43% of marketers focused on transactions rather than relationships
Almost half (43%) of marketers are focused more on ‘transactional’ relationships rather than encouraging a deeper level of engagement from their audience, according to new research. The…
An Instagram post's success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well
As a social media manager or digital marketing specialist, you want to be able to create the best Instagram post possible in order to entice your audience to buy from you and choose your brand over the competition.
You need to look at all the elements and Instagram features that an audience responds best to.
That’s exactly what a new study about Instagram content engagement set up to do. During this extensive study, over 7.4 million posts on Instagram were stripped apart and analyzed element by element, with the sole goal being to find the recipe for creating successful and engaging posts on this platform.
[si_guide_block id="90264" title=“Access our Quick Win – How to optimize Instagram marketing" description="This Quick Win will…
Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated
Google has announced changes to third-party pixels on YouTube, which will be rolled out next year.
Quarter 3's Bellwether Report has shown that economic and political uncertainty has had an effect on marketing budgets.
Facebook seems to be testing a new scheduling option that could improve organic impressions, although it is also changing how it calculates these impressions.
Instagram is ensuring users have more data control by adding new features that allow more visibility over third-party permissions.
Get all the details with this week's news roundup.
Google removing pixel tracking from YouTube
Google will no longer allow third-party pixel tracking on YouTube from next year. The internet giant made the announcement in a blog,…
Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'
This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out.
Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing.
New research reveals that fewer women are now in executive roles in marketing and advertising companies.
Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour.
Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds.
We've got more info on all of these news stories below in this week's roundup.
Google launches new data control features
Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions
Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other companies in a bid to prove competition, but is this entirely accurate?
YouTube is removing paid ad views from Music Chart videos to focus on organic views only and provide a more honest reflection of artists' popularity.
New research has found that trust in agencies is declining among client-side media and marketing professionals with the increasingly complex media landscape likely being a contributing factor.
Facebook is set to launch an oversight board in 2020, which will review and potentially overrule the platform's decisions on content.
Finally, Instagram is continuing its work toward reducing the negative impacts that social media can…
Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement
Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC.
In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach.
Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon.
Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time.