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Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived

Since Google announced the 'broad update' in August, leading brands have seen some significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here:

— Google SearchLiaison (@searchliaison) August 1, 2018 Five months on and, whilst the volatility may have calmed down somewhat, there are still major…

How keep your SEO strategy up to date with the latest mobile index changes

We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become a part of our daily routine, from reading the daily news to reviewing emails. Now, everyone knows the role that mobile-first and responsive design plays in achieving website rankings and improving traffic. Instagram is one of the best examples of mobile-first design. Google's desktop indexing has been around since the beginning of Google Search. But, as this Smart Insights post announcing and discussing Google's Mobile First index launch shows, it is now 'abandoned' and pushed to backup status. It's no secret that Google has rolled out its new mobile-first index. Mobile-first search indexing will focus on the mobile version of your web page than that of the desktop version. So in this…

Google's decision to split it's index will mean big changes in SEO next year

Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced by Google's Gary Illyes at PubCon last month. Google is going to launch a separate mobile search index, which will eventually become its primary index. The index will be effective "within months," said Illyes. Google officially confirmed this announcement just days go, with a post on their webmaster central blog confirming their decision to make their index 'mobile first'. What was less clear was whether they'd be running two index's seperatly, or going straight to a single 'mobile first index'. Not quite a bombshell, I'd say, considering that Google has been experimenting with a mobile index since last year. Google's mobile-first strategy that it has aggressively…

Just because Penguin constantly updates, doesn't mean you can throw out the disavow file

When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by the sound of shrieking and splashing from the children’s pool of Twitter. Upon investigating, I see there is a lively debate about the implications of disavow in the fallout of Penguin 4.0. The main topic for the heated discussion? With the new incarnation of Penguin and its constantly refreshing live scrutiny when it is evaluating domains and URLs, is the presence of a disavow file even necessary for your business going forward? There are arguments both for and against this, there are those who are of the inclination that complete and utter removal of the disavow file is in their best interests as Google Penguin 4.0 algorithm is only doing minor devaluing…

3 SEO techniques not to use and 3 recommended techniques to take advantage of Google's RankBrain

Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created in the SEO universe have refused to settle down. That’s saying a lot. because RankBrain isn’t really even an algorithm update, it is actually a part of the current version of the algorithm named “Hummingbird” which dates back to a 2013 launch. With Hummingbird, Google started paying a lot more attention to an entire search query rather than just the keywords. The mission of Hummingbird is to understand the overall context of a sentence and not just specific words. RankBrain takes this effort several steps forward. Why is RankBrain creating such a noise? The answer is partly because…

Develop your SEO strategy by keeping up to date with all of Google's Algorithms

Google wants its search engine users to receive the most relevant search results and in the fastest time possible. If a particular website fulfills this criterion of satisfying the users' need, then they rank higher and get priority in the search engine results.

If you're new to SEO, you may not know about the algorithms developed through time. In this infographic, you can learn about the updates Google has released over time. It also explains Google's techniques for identifying spammy SEO if you don't know your Panda from your Penguin updates.

With every Algorithm update, Google has tried to push towards giving users a better User Experience. Each of the updates; Panda, Penguin, Hummingbird, Pigeon or MobileGeddon; has been reaching out to a different set of problems to solve it. Google's updates are in…

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