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Google algorithm updates

Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand

Google has dominated the news this week following its announcement that it has changed search results to deduplicate listings that appear as featured snippets. Find out how it could affect your strategy by reading the full story below. New research has suggested that e-commerce is going to account for a fifth of all retail by 2024, as consumers turn to convenience rather than heading to the brick and mortar high street. [si_blog_banner_cta] In other Google news, it has been asked to rethink its decision to block third-party cookies by 2022 due to the impact it could have on digital advertising. Finally, Netflix has taken the top spot away from Aldi to be named as the UK's favourite brand while a couple of brands have taken…

Even in a world where business reviews no longer contribute to aggregate star ratings in SERPs, there are plenty of reasons to include them on your website. 

In mid-September, Google made a significant change to the way it displays business websites in SERPs. Prior to the update, first and third-party reviews on a business website could have structured markup applied to them that would result in the average review rating appearing alongside the web page in Google SERPs, like so: Since Google’s update, which …

Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics

The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years. On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same. A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts. Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used. Finally, Facebook has updated its video ad metrics to make…

Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover

As you might expect given its name, "Medic" - Google’s August 2018 algorithm update - affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t the only websites to suffer ranking losses. Some sites featuring broader content, such as news, as well as finance and legal websites, also saw dramatic declines in visibility and traffic. Such websites are referred to as “Your Money or Your Life” (YMYL) — a term Google defines as sites that are of low quality, or drastically misinformed — could have a negative impact on a person’s life, income or happiness. With reason to believe that the Medic update and the more recent June 2019 core update are linked due to…

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…

The latest on Google's June 2019 core update, Instagram's Paid Partnerships, the rise in digital ad fraud, junk food ads aimed at children banned, Google faces DOJ investigation

The big news this week is the rollout of Google's latest core algorithm update, which started on June 3rd and (as of today) is still ongoing. We've taken a look at what the industry knows about the effects so far. In good news for brands who work with influencers, Instagram is making it easier than ever to use their content. The social media platform has announced a new tool that could benefit both influencers and brands. A new report has suggested that ad fraud could result in costs of up to $30 billion this year, which will likely be put on the shoulders of smaller companies. The ASA has announced that eight well-known food brands had ads banned from Google after they were shown alongside content…

Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived

Since Google announced the 'broad update' in August, leading brands have seen some significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

— Google SearchLiaison (@searchliaison) August 1, 2018 Five months on and, whilst the volatility may have calmed down somewhat, there are still major…

How keep your SEO strategy up to date with the latest mobile index changes

We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become a part of our daily routine, from reading the daily news to reviewing emails. Now, everyone knows the role that mobile-first and responsive design plays in achieving website rankings and improving traffic. Instagram is one of the best examples of mobile-first design. Google's desktop indexing has been around since the beginning of Google Search. But, as this Smart Insights post announcing and discussing Google's Mobile First index launch shows, it is now 'abandoned' and pushed to backup status. It's no secret that Google has rolled out its new mobile-first index. Mobile-first search indexing will focus on the mobile version of your web page than that of the desktop version. So in this…

Google's decision to split it's index will mean big changes in SEO next year

Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced by Google's Gary Illyes at PubCon last month. Google is going to launch a separate mobile search index, which will eventually become its primary index. The index will be effective "within months," said Illyes. Google officially confirmed this announcement just days go, with a post on their webmaster central blog confirming their decision to make their index 'mobile first'. What was less clear was whether they'd be running two index's seperatly, or going straight to a single 'mobile first index'. Not quite a bombshell, I'd say, considering that Google has been experimenting with a mobile index since last year. Google's mobile-first strategy that it has aggressively…

Just because Penguin constantly updates, doesn't mean you can throw out the disavow file

When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by the sound of shrieking and splashing from the children’s pool of Twitter. Upon investigating, I see there is a lively debate about the implications of disavow in the fallout of Penguin 4.0. The main topic for the heated discussion? With the new incarnation of Penguin and its constantly refreshing live scrutiny when it is evaluating domains and URLs, is the presence of a disavow file even necessary for your business going forward? There are arguments both for and against this, there are those who are of the inclination that complete and utter removal of the disavow file is in their best interests as Google Penguin 4.0 algorithm is only doing minor devaluing…