Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics

The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years. On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same. A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts. Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used. Finally, Facebook has updated its video ad metrics to make…

The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry or marketing channel in order to stay ahead of your competition. However, it can be difficult to find the digital marketing research you need to help inform your digital strategy. We first curated these stats in 2017, but during 2018 and 2019, we've been committed to updating this article using the best digital marketing research data sources, which the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too! [si_blog_banner_cta]

SEO statistics 2019

Total site visits produced by organic search…

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience. It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the…

Two-thirds of 18 to 34-year-old’s admit that the ‘Instagrammability’ of a location is the single most important factor when booking a holiday

Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base than the travel industry. Think about it: before we venture abroad or to a far-flung region of our own fair isle, we visualize the enjoyment such a place will offer. From white sand beaches to aquamarine waters, snow-blanketed ski slopes to the bright lights of a modern metropolis, we see in our mind’s eye what is to come. An image that jives with our own perception, or plants a fresh seed, inspires thoughts about the experiences we will have and the memories we will make. According to a recent survey by Expedia, two-thirds of 18 to 34-year-old’s admit that the ‘Instagrammability’ of a location – that is to say,…

Unless you know where you currently stand, you won't know what to work on and what kind of improvements you’re making

There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and rapidly evolving features. In fact, 73% of marketers in the State of Social survey said that social media marketing has been effective for their businesses. That said, some businesses may not get the desired results out of their social media marketing efforts - mainly because they’re making critical mistakes. [si_guide_block id="142889" title="Social media report template" description="Clearly show the ROI for your social media campaigns with our easy-to-use report template. It's ideal for internal use, or for presenting to a client you're working with."/] In this post, you’ll discover some of the best ways to improve the ROI of your social media marketing campaigns. Let’s take a look:

1. Use UTMs to…

Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting

We've taken a look at some of the news stories you should know about this week, including: Google made an interesting decision when it announced that it was no longer waiting for phone makers and networks to roll out RCS messaging. The tech giant is set to make the improved messaging service available for select Android features by the end of the month after a lot of delays. A survey has revealed that while social purpose is important to brands, they are failing to walk the walk when it comes to actually putting initiatives in place. This could ultimately leave to issues when attracting both customers and talent. Influencer marketing has come under fire after it was revealed that a 'surprise' life event was actually part of a marketing opportunity,…

As more competitors on the landscape compete for keywords and "airspace", it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community

Marketing has come a long way since those smoky days in the Mad Men-style advertising board rooms. It has, at one point or another, revolved around each and every medium that has engaged us as humans, from newspapers and radio to television, and now, the internet and social media. What we used to call "traditional marketing" (the direct mail and radio/TV advertising) has now morphed into "digital marketing," a way to reach people where they are: online. Digital marketing these days covers a wide swath of channels: search engines, social media and email, among others. [si_guide_block id="5676" title="Download our Free Resource – Free digital marketing plan template" description="This popular digital marketing strategy template will give you a structure for applying the Smart…

Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy plans, Facebook removes "dangerous users", digital ad revenues top $1bn, Facebook political ad warning and Singapore passes 'fake news' law.

This week has seen a number of big digital and marketing stories in the headlines. We've taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers. On top of this, Facebook has announced three new advertising tools that are aimed at helping small businesses make the most of the platform. There are also concerns being raised about a new Home Office contract that could see Amazon storing biometric information belonging to millions of people in the UK. Other Facebook news reveals that the platform is loosening its rules on advertising related to cryptocurrencies…

Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail

Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from that. In today’s digital world, everyone is looking for recommendations and reviews on the internet. This is why influencer marketing is creating such a buzz. Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail. So, it’s only natural that advertisers are lining up to collaborate with influencers. But what is the return on investment (ROI) that you can expect from influencer marketing? There are lots of factors you need to take into consideration. To give you a better idea about the ROI of influencer marketing, let’s take a look at the numbers. A study…

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