Posts by Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..
How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing …..
Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind …..
Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..
Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don’t always completely understand. In this video, Dave Chaffey, our CEO and author of Digital Marketing, explains …..
Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world …..
Do you work in SEO? This infographic maps out the skills you need to develop SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people …..
How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of …..
How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published …..
Do your social media priorities align with these key social media trends? In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the …..
