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Posts by Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..
Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don’t always completely understand. In this video, Dave Chaffey, our CEO and author of Digital Marketing, explains …..
Improve your skills to become a ‘T-shaped Marketer’ via these free online courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content …..
Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world …..
Do you work in SEO? This infographic maps out the skills you need to develop SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people …..
Chart the evolution of Text Messaging and see how businesses learned to harness this technology. While SMS messaging is ubiquitous in our daily lives, it was a ground breaking technology when it was first envisioned 31 years ago. The simple …..
New Infographic looks at the changing use of Twitter by news companies When it comes to digital publishing, creating compelling articles is only one half of the equation. If you don’t understand how to share your content effectively, then you’re …..
How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of …..
How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published …..
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