The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively.
If your business doesn't have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.
What is digital marketing?
Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.'
Digital technologies and media include:
Social media company pages
Email and automation
Digital Partnerships with other digital companies
However, to be truly successful, digital techniques must be integrated with…