Chart of the day: most users find their favourite brands on Snapchat by searching for their username
The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat
The latest research in their quarterly updates also shows that Snapchat is the most popular social platform amongst US teenagers.
The research found:
More than 6 in 10 (64%) search for brands using their username
A quarter of new followers have used Snapcodes and almost 1 in 10 (9%) have used deep links. Snapcodes are QR codes for Snapchat profiles, which may appear on websites and across social media
6 in 10 (61%) of Snaps are video, rather than images
Snapchat has 161 million daily active users.
Source: Snaplytics
Sample: The data is based upon the metrics from accounts monitored with the technology from Snaplytics. The data…
Advertising revenue for Snapchat predicted to rise 2873% in the next 3 years
With over 150 million people using Snapchat each day to message friends and catch up with the latest celebrity news, it's primed for marketers to target the 18 to 34-year-old (41% of users) demographic with advertising. According to Statista revenue through advertising is set to rise to over 1.7 billion by 2018, which is truly phenomenal but still has a way to go to rival Facebook's $5.2 billion in the first quarter of this year.
Source: Statista
Brands that are utilising the growth of the Snapchat platform are increasingly joining forces with high-profile influencers to place their products in front of the increasingly difficult to please demographic of 18-34 year olds.
One of the most recognisable marketing activities are the sponsored lenses, which instead…
Chart of the Day: Snapchat was the most used social media app for twice as many people in 2016.
Today's Chart of the Day is influenced by the latest news of Snapchat trialing two new features to increase a marketer return on their ad spend on the channel.
But before we get into the new features (scroll to under the chart if you can't wait), this chart from the infinite dial 2016 report from Edison research shows that while Facebook is the most used social media channel by a significant margin, Snapchat is the only brand to make major gains when compared to 2015 by moving from 4% of users to 8%. This is only made more incredible for Snapchat when you consider that Facebook, Linkedin and Pinterest had their share reduced and Instagram remained the same. For more information on snapchat, see our article on Snapchat Marketing Stats.
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Snapchat and Instagram battle over the future of online video sharing - marketers need to utilise the platform most relevant to their audience.
Marketers aiming to attract a millennial audience need to implement and actively engage with social media messaging apps to reach this active yet time-poor target audience. Millennials are those aged between 18 and 35 who have grown up as digital natives where they access technology at the touch of a button. Their time-poor nature means visual communications and particularly video is the format that can capture their attention quickly and effectively.
Video as a Marketing Tool
Video has become the single most important online format. According to Cisco it is predicted to account for 80% of all global consumer internet traffic in 2019. As a result, marketers have to constantly look at ways at integrating video into their social media marketing mix to keep up with the pace of…
Cadbury smashed its campaign targets and enhanced engagement by betting half its digital budget on Snapchat
With pressure on ad budgets, deciding where to spend your marketing dollars is as tricky as ever. When it comes to FMCG brands, TV is still often seen as the safe bet, the 'no one gets fired for buying IBM' option. But primetime TV slots are expensive and harder to quantify in terms of value when there are only ratings measures without direct measures of response via engagement or clickthrough rate or conversions as available for online marketing. For this reason and to reach audiences who are online, many businesses who convert their customers online (eCommerce, SaaS, news sites, gaming etc.) have moved the majority of their ad budgets to digital formats in recent years. It's easy to see why. You can track links, measure traffic, work out the conversion rate and thus establish what…
20-35% of teens are snapchatters
Here we're sharing some of the latest research from GlobalWebIndex. They regularly have specific reports on social platforms that aren't covered elsewhere. Globally 14% of teens are using snapchat, according to GlobalWebIndex, and in the US it's even more popular as 16-19 year olds are snapchatting. This growth is being seen across Europe; the UK and Irish Teens rank at the top for usage. It's popularity is a result of teens being able to hang out with their friends and mainly its 'fun appeal'.
Companies are realising the benefit as recently Alibaba has announced that it's planning to invest over $200 million dollars in Snapchat. So Snapchat appears here to stay as a tool for building relationships with the teens. Companies including the Co-op and Taco Bell have used it to try and engage the young audience. Last year …
