Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are "least risky" option

New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in 2020. Google is back in court with a company suing for damages due to the tech giant's anti-competition rules. UK consumers have named Aldi's Kevin the Carrot as the top Christmas advert this year. A new study has revealed that TV could offer the least amount of risk when it comes to advertising channels. We've got all the details for each of these stories with this week's news roundup.

Programmatic advertising expected to grow in 2020

Despite rising concerns over digital ad fraud and brand safety, it seems as though programmatic ad spend is going to continue to increase in 2020. The latest forecast from Zenith shows that around 69% of media will be traded programmatically by…

Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on TikTok

Following the addition of a new Speed Report in Google Search Console, Google has announced that it is set to start adding warning badges to sites with slow load speeds as a signal to users. This could ultimately lead to other 'badges' rewarding sites that offer good experiences. Facebook is aiming to make donating and fundraising on its platforms easier ahead of the holiday season by releasing several new tools. A new report has found that consumers don't believe that big brands or social media influencers have any credibility and that they support social issues purely for profit. New data reveals that spend on traditional TV advertising is declining with more people switching to streaming services. However, this could provide some…

Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'

This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out. Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing. New research reveals that fewer women are now in executive roles in marketing and advertising companies. Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour. Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds. We've got more info on all of these news stories below in this week's roundup.

Google launches new data control features

Google has…

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions

Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other companies in a bid to prove competition, but is this entirely accurate? YouTube is removing paid ad views from Music Chart videos to focus on organic views only and provide a more honest reflection of artists' popularity. New research has found that trust in agencies is declining among client-side media and marketing professionals with the increasingly complex media landscape likely being a contributing factor. Facebook is set to launch an oversight board in 2020, which will review and potentially overrule the platform's decisions on content. Finally, Instagram is continuing its work toward reducing the negative impacts that social media can…

Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options

Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences. 48 out of 50 US states have joined together to launch a probe into Google's advertising dominance in a bid to stamp down on anti-competitor behaviour. Programmatic advertising revenues in Europe saw a huge 33% increase in 2018, with display and video ads seeing good growth. Google has expanded existing digital advertising options for more campaign types to allow for great flexibility for advertisers. Get all the details on these stories with this week's news roundup.

Facebook launches new public figure tools

Facebook has launched new tools aimed at public figures in a bid to help influencers…

UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update

This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year - great news for digital advertisers! In other advertising news, after months of testing, Google is set to start rolling out its new first-price auction rollout, which has reportedly had good results so far. Facebook is also making changes to ad policies, this time relating to political ads and those that tackle social issues. These changes are aimed to provide greater visibility over political advertising ahead of the 2020 US elections. Our final big news story is the week is that YouTube has provided an update on its efforts to remove inappropriate content from the platform, with thousands of hate speech videos being…

Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting

We've taken a look at some of the news stories you should know about this week, including: Google made an interesting decision when it announced that it was no longer waiting for phone makers and networks to roll out RCS messaging. The tech giant is set to make the improved messaging service available for select Android features by the end of the month after a lot of delays. A survey has revealed that while social purpose is important to brands, they are failing to walk the walk when it comes to actually putting initiatives in place. This could ultimately leave to issues when attracting both customers and talent. Influencer marketing has come under fire after it was revealed that a 'surprise' life event was actually part of a marketing opportunity,…

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…

In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants.

Why beat about the bush in advertising when you can directly compare your own product to a competitor’s higher-priced and (in Google’s opinion) inferior one? We’ve seen examples of this kind of advertising for many years, from supermarket chains’ regular competitor comparisons to the “Get a Mac“ campaigns of the noughties. It appears that Google felt it was high time that this time round a company went after Apple. Indeed, Google has set its sights on Apple, with billboards and video ads from the Alphabet-owned company claiming that the Pixel 3a provides better quality low-light photography at a fraction of the…

Google search results update, LinkedIn's ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month

This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased. LinkedIn has announced that it is aiming to improve transparency with a new ad tab for company pages while Facebook is investigating a possible Instagram data breach. On top of this, the ASA has released data on advert complaints, showing that complaints about digital ads now outpace those about TV adverts. Finally, Pinterest has revealed some interesting data around Pride Month, as well as some new features to help celebrate it. Find out more about these stories with our latest news roundup.  

Google updates mobile search results

Google is updating the way its search listings look,…

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