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Is your IT/High Tech business competing online?

With so much competition, you need to stand out

  • Digital disruption has accelerated innovations in voice search.
  • You need to be visible to existing and your future potential customers, instill trust in your IT/high tech brand, and once converted, engage them to retain them and promote advocacy.

The RACE Growth Process is a tried-and-tested methodology to support the growth of IT/High Tech businesses.

  • Apply a planned approach to your IT/high tech company’s marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.
  • Smart Insights have marketing solutions for retailers of all sizes

Omnichannel customer lifecycle

Our recommended omnichannel marketing tools for IT/high tech businesses

Structure a plan using the RACE Framework
  • Learn how to structure a comprehensive omnichannel marketing plan, using the Smart Insights RACE planning framework
Define content marketing strategy
  • Learn how to develop a content marketing strategy using our content analysis and planning tools
Define digital value proposition
  • Learn how to craft a powerful Digital Value Proposition (DVP) and how this differs from a brand proposition

Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics

Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. We're huge fans of search engine marketing both search engine optimization or paid search marketing. But with behaviour changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy.

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This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing and making the business case by modelling the returns from search engine marketing if you're using a search gap analysis to put a quantitative estimate to the returns. We'll start by reviewing how many people search, then look at the…

Voice search is an important marketing trend, with consumers wanting convenience when searching

Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its growth targets.

The digital marketing landscape is ever-evolving, with strong new trends emerging time and again. Voice search is one of the prominent trends coming to the forefront. The reason is obvious - users love the convenience of searching by saying the search terms rather than typing them.

With the voice search trend set to grow even bigger, embracing voice search becomes imperative for every business. To benefit from voice search, there are SEO innovations to be put in place. But before delving deeper into optimization strategy, let us talk about the basics.

What exactly is voice search?

As the name suggests,…

Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy

Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you need to create a digital marketing strategy that will guide your marketing efforts this year. As you already know, marketing trends get outdated fast. Effective marketing strategies five years ago might be recipes for failure today. Therefore, you need to consider the key trends in 2020 and apply them to your digital marketing strategy. This way, you can stay ahead of your competitors and capture more leads and customers. [si_guide_block id="148741" title="Download our Free Resource – Future of marketing report" description="This report highlights five core drivers of future marketing success needed in the omnichannel marketing world."/] Without further ado, here are six key trends in 2020 and how you can apply them…

Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android

Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case. Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR. Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates. Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules. Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular. Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads

"We don't need SEO. We use Adwords. It works better for us." I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic. Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to…

Voice technology is only one aspect of a rapidly-evolving tech sphere

As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems. While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict. [si_guide_block id="28640" title="Download our Premium Resource – Q4 2018 online marketing statistics compilation" description="To save you time in searching for the latest, most reliable online marketing benchmarks, our compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance…

Voice search optimization techniques that will boost your e-commerce sales

Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search. In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping. Here’s a snapshot of what users have been searching for using voice search: [caption id="attachment_129689" align="alignnone" width="974"]…

Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search

Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the likes of Apple Siri, Google Assistant and Amazon Alexa/Echo. This seems to be a growing trend across all the main digital platform providers and these voice assistants are predominately used for search queries.

Google highlighted that more than 20% of mobile queries are voice-based and this will only grow by 2020. 40% of millennials have already started making search queries through a voice assistant, prior to making a purchase. In fact, a research report from BI Intelligence shows that the younger you are, the more likely you are to switch to and prefer voice-activated search as opposed to traditional search engines. 

Chart of the day: How is the future of search being affected by voice command?

Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'. With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal assistants), it is slowly becoming more important to rethink voice command SEO. The text a user types in search may not be the way they speak it if they were using voice search - for example: 'Best tea UK', may be spoken as 'what is the best tea available in the uk?' Voice search is more conversational, users will more than likely ask questions which is why your keywords need to be tailored to this demand. In a recent report, Millennials and Gen Z differ in…

Stay ahead of these major marketing trends to retain your edge over the competition this year

Marketing moves fast. Fads come and go, but big shifts in technology change the whole marketing landscape. The launch of the iPhone and the growth of social networks in the late 2000's massively disrupted the whole marketing landscape, just like the massive adoption of PCs did in the mid to late 90's, and TV did in the 50's and 60's. At the moment marketers are firmly concentrated on the latest big technological fads like chatbots, virtual reality and augmented reality. It remains to be seen whether these will create real value for marketers beyond a few niche applications, or if they are just over-hyped by virtue of their novelty. However, it is possible to identify some big changes in how marketers are using existing technology, and these major shifts have serious implications for brands in…