Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics
Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. We're huge fans of search engine marketing both search engine optimization or paid search marketing. But with behaviour changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy.
This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing and making the business case by modelling the returns from search engine marketing if you're using a search gap analysis to put a quantitative estimate to the returns. We'll start by reviewing how many people search, then look at the…
Voice search is an important marketing trend, with consumers wanting convenience when searching
Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its growth targets.
The digital marketing landscape is ever-evolving, with strong new trends emerging time and again. Voice search is one of the prominent trends coming to the forefront. The reason is obvious - users love the convenience of searching by saying the search terms rather than typing them.
With the voice search trend set to grow even bigger, embracing voice search becomes imperative for every business. To benefit from voice search, there are SEO innovations to be put in place. But before delving deeper into optimization strategy, let us talk about the basics.
What exactly is voice search?
As the name suggests,…
Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy
Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you need to create a digital marketing strategy that will guide your marketing efforts this year.
As you already know, marketing trends get outdated fast. Effective marketing strategies five years ago might be recipes for failure today.
Therefore, you need to consider the key trends in 2020 and apply them to your digital marketing strategy. This way, you can stay ahead of your competitors and capture more leads and customers.
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Without further ado, here are six key trends in 2020 and how you can apply them…
Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android
Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case.
Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR.
Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates.
Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules.
Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular.
Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…
Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers
The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing.
A new survey from ClickZ found that over half (50.7%) of US marketers believe that new tech leading to changes in behaviour is the marketing trend that people need to pay attention to over the next 12 to 18 months.
Technology like voice assistants, as well as continuous changes to social media, offer a range of opportunities to target new audiences or offer easier ways to shop. However, each technological advance brings with it a unique set of challenges that marketers also need to deal…
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads
"We don't need SEO. We use Adwords. It works better for us."
I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic.
Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch.
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Voice technology is only one aspect of a rapidly-evolving tech sphere
As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems.
While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict.
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Voice search optimization techniques that will boost your e-commerce sales
Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase.
With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search.
In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping.
Here’s a snapshot of what users have been searching for using voice search:
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Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search
Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the likes of Apple Siri, Google Assistant and Amazon Alexa/Echo. This seems to be a growing trend across all the main digital platform providers and these voice assistants are predominately used for search queries.
Google highlighted that more than 20% of mobile queries are voice-based and this will only grow by 2020. 40% of millennials have already started making search queries through a voice assistant, prior to making a purchase. In fact, a research report from BI Intelligence shows that the younger you are, the more likely you are to switch to and prefer voice-activated search as opposed to traditional search engines.
Chart of the day: How is the future of search being affected by voice command?
Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'.
With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal assistants), it is slowly becoming more important to rethink voice command SEO.
The text a user types in search may not be the way they speak it if they were using voice search - for example: 'Best tea UK', may be spoken as 'what is the best tea available in the uk?'
Voice search is more conversational, users will more than likely ask questions which is why your keywords need to be tailored to this demand.
In a recent report, Millennials and Gen Z differ in…