Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android

Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case. Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR. Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates. Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules. Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular. Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers

The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that over half (50.7%) of US marketers believe that new tech leading to changes in behaviour is the marketing trend that people need to pay attention to over the next 12 to 18 months. Technology like voice assistants, as well as continuous changes to social media, offer a range of opportunities to target new audiences or offer easier ways to shop. However, each technological advance brings with it a unique set of challenges that marketers also need to deal…

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads

"We don't need SEO. We use Adwords. It works better for us." I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic. Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to…

Chart of the Week: 43% of brands strongly agree that voice ordering offers e-commerce brands a big opportunity

The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to look at incorporating it into their future sales strategy. According to Feedvisor’s new survey, 43% of brands strongly agree that voice ordering is an opportunity, with a further 26% saying they somewhat agree. In comparison, when asked if voice ordering is a threat for e-commerce brands, just 27% said they strongly agree that it is while 18% said they somewhat agree. A total of 55% said that they either somewhat or strongly disagree that this form of ordering is a threat. This shows that there is still some confusion as to whether voice assistants are…

Voice technology is only one aspect of a rapidly-evolving tech sphere

As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems. While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict. [si_guide_block id="28640" title="Download our Premium Resource – Q4 2018 online marketing statistics compilation" description="To save you time in searching for the latest, most reliable online marketing benchmarks, our compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance…

Voice search optimization techniques that will boost your e-commerce sales

Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search. In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping. Here’s a snapshot of what users have been searching for using voice search: [caption id="attachment_129689" align="alignnone" width="974"]…

What will voice search do to the landscape of digital marketing?

The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most essential technology in use in the world at this time. The marvel of the internet’s size is only superseded by our incredible technology that goes into searching it. It’s no news that search/SEO is key to power on the internet and when it comes to power, Google sits at the top. I’m going to look into how voice search is looking to change the landscape of search marketing and the ad revenue around it.

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Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search

Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the likes of Apple Siri, Google Assistant and Amazon Alexa/Echo. This seems to be a growing trend across all the main digital platform providers and these voice assistants are predominately used for search queries.

Google highlighted that more than 20% of mobile queries are voice-based and this will only grow by 2020. 40% of millennials have already started making search queries through a voice assistant, prior to making a purchase. In fact, a research report from BI Intelligence shows that the younger you are, the more likely you are to switch to and prefer voice-activated search as opposed to traditional search engines. 

Chart of the day: How is the future of search being affected by voice command?

Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'. With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal assistants), it is slowly becoming more important to rethink voice command SEO. The text a user types in search may not be the way they speak it if they were using voice search - for example: 'Best tea UK', may be spoken as 'what is the best tea available in the uk?' Voice search is more conversational, users will more than likely ask questions which is why your keywords need to be tailored to this demand. In a recent report, Millennials and Gen Z differ in…

Stay ahead of these major marketing trends to retain your edge over the competition this year

Marketing moves fast. Fads come and go, but big shifts in technology change the whole marketing landscape. The launch of the iPhone and the growth of social networks in the late 2000's massively disrupted the whole marketing landscape, just like the massive adoption of PCs did in the mid to late 90's, and TV did in the 50's and 60's. At the moment marketers are firmly concentrated on the latest big technological fads like chatbots, virtual reality and augmented reality. It remains to be seen whether these will create real value for marketers beyond a few niche applications, or if they are just over-hyped by virtue of their novelty. However, it is possible to identify some big changes in how marketers are using existing technology, and these major shifts have serious implications for brands in…

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