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Is Snapchat an American phenomenon?

Author's avatar By Robert Allen 19 Jun, 2017
Essential Essential topic

Chart of the Day: Snapchat's impressive growth is mostly confined to North America

Snapchat's explosive growth and popularity among 'Gen Z' means many marketers have started to see it as the future of social media. But perhaps this hype is only really relevant for those focused on the US market. Although Snapchat is growing in other areas, the level of penetration is far lower.

Snapchat's ad products are also clearly less used outside of the US, in part because of the lack of penetration. This can be inferred from the extremely low revenue per user in all markets other than North America.

Author's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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Snapchat marketing

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