Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses

ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content creation. Many have been ‘wowed’ by the power of this and similar tools for the speed of generating copy and content to save time. Yet time to produce content is only one part of effective content marketing. Without a policy for managing how AI is used by marketers within a business, we'll see that there are many risks that need to be controlled. It reminds me of a similar situation to fifteen plus years ago when social media marketing was first widely adopted. As its use evolved, it was often used on an ad hoc basis in different parts of a business and often by junior marketers or interns without the oversight…

What AI-based tools and digital marketing techniques should businesses from small to large be considering?

I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments that I have seen in this time, since the early days, where everything from organic search, a website and email marketing seemed a similarly huge opportunity. This range of projections of advancement in AI presented at Technology for Marketing by Implement AI highlights that we are at a relatively early stage of adoption of AI, with the biggest advancements yet to come recently hinted by the rapid adoption of ChatGPT. In this post, I’ll summarize trends in real-world applications of AI and tools to consider in each of these categories of AI that are open to any business from small to large. Some of the…
What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of course, this has been prompted by the huge interest in ChatGPT, not only for marketing, but in many other applications. For 'hands-on' marketers seeking to take advantage of the latest AI-based tools for generating content and copywriting, there are now quite a few options which I'll recommend at the end of the post. In previous posts, I have reviewed how to use the free version of ChatGPT for marketing  and covered the latest updates to ChatGPT relevant for marketers. Smart Insights Business Members can also read more about how to start use ChatGPT collaboratively in our new Quick Win: How to use ChatGPT for marketing, covering AI marketing planning, strengths and…

Maximizing the potential of AI in email marketing with our human expertise

Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on them risks producing mediocre results. In this blog I delve into the fascinating intersection of AI and email marketing, emphasizing the crucial role of human expertise in crafting engaging campaigns.  AI really helps, but your strategic thinking and long-term subscriber care remain vital to achieving email success. Let’s unlock the true potential of AI while maintaining the art and personal touch of effective email marketing.

How to use AI for marketing?

There is no doubt that using AI for email marketing will make the task more efficient. However, for all the same reasons that sending great emails is not easy, simply copying and pasting outputs is not the…