Five-part formula to help you optimize landing page performance
A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing page is aimed at lead generation or driving traffic to other pages on your website.
Landing pages can be a powerful marketing tool. When used the right way they are your secret weapon for promoting both new and existing product or services. You can also use it to promote your webinar and increase your email subscription.
Landing pages can boost your conversions tremendously. According to Serpstat, when you use the right testing and targeting on your landing pages, you can boost your conversion rate by as much as 300%.
In this post, we will …