Learn the best practices for landing page optimization to help generate quality leads for SaaS
Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, 44% of B2B companies direct visitors to their website's homepage rather than to a specific landing page.
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Perhaps this can explain why according to the latest State of Inbound 2017 report, the majority of marketers still struggle with generating new leads for their businesses.
Building a well-designed and optimized landing page is one viable way to help your SaaS business overcome this marketing challenge.
What is a landing page?
A landing page is a specially designed page where you direct your visitors…