Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing
In 2020, email marketing trends, like so many parts of our work and personal lives, had to undergo a rapid transformation.
As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways heading into the new year.
In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining customers, it’s time to explore the opportunities that lie ahead.
Email marketing through the K-shaped COVID-19 recovery
As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within…