What is Customer Onboarding
Customer Onboarding involves using digital communications to welcome new customers and follow-up on purchases from existing customers to encourage loyalty and advocacy.
Online customer onboarding is about developing brand loyalty and advocacy. Before you can achieve this you have to deliver a good impression and develop the feeling for the brand.
Since onboarding communications are the first a new customer will receive these are particularly important to set the right tone and give a good first time impression.