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Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy

'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. With so much competition in healthcare marketing today, you need to benchmark yourself against the key metrics within your industry. But, good benchmarking is only as useful as your marketing strategy allows it to be. Are you confident that you're applying a data-driven strategy? Are you happy with the metrics in place to inform your digital marketing optimization? We'll delve into some recommended resources and marketing tools to help you implement your benchmarking learning and increase your healthcare customer conversion and retention.

Conversion rate benchmarking for your healthcare marketing strategy

It's useful to have conversion statistics to compare your conversion rates against if you're serious about conversion rate optimization (CRO). And with the resources and…

Answering the real questions your customers are asking can form an important part of your customer retention plan.

Customers have questions. You have answers — or so they hope! By leaving any key questions unanswered, you risk: Your prospects bailing out of your lead generation and sales funnels. Your customers feeling like you know and care about them, and thus looking to do their business elsewhere. Your bottom line revenues showing the effects of your customer neglect. But by discovering these questions and addressing them proactively, you’ll stay one step ahead of your competition. Now that we’ve established why it’s important to actively discover the top questions being asked  — or thought of — by your prospects and customers, let’s dive into how to discover them.

Begin by discovering customer questions

A recent Harvard Business Review article states that acquiring a new customer is anywhere from…

Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention

E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this year compared to 2018 compared to just 10% who said it has decreased. The rise in budgets is likely tied to the increase in expectations for marketers in the e-commerce sector, with heavy competition meaning that new tools, techniques and technologies are being utilized to drive shoppers to stores. This is shown by the fact that 81% of respondents said that acquisition marketing was the largest e-commerce marketing investment priority in 2018. According to a new report from Commerce Next and Oracle, bringing new…
In Part 1, we looked at the main features of YouTube Analytics (YTA) and how they can be used to a) build an audience and b) improve the engagement of your existing audience. In this article, we are going to look in more detail at 5 of the key reporting features available in YTA. To get ideas and inspiration on creating the right type of videos and YouTube brand channel to maximise video plays and sales, see our new guide to YouTube Marketing. Recommended Guide: Smarter YouTube Marketing Create a content plan and setup your brand channel correctly to make better use of YouTube. Download our YouTube Marketing Guide.

1 Youtube Traffic Source…