Expert Commentators

Our expert commentators are our regular contributors who do a fantastic job giving advice on best practice and the latest developments in their specialist areas of digital marketing.

Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

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Latest Post: The hidden dangers of planning a content marketing campaign

Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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Latest Post: Latest Gartner Hype Cycles

Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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Latest Post: Demand Generation Definition

Danyl Bosomworth

Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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Latest Post: 23 ideas for content curation

Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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Latest Post: DMA Research shows DM is still alive [Infographic]

Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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Latest Post: UX, CX and CRO trends 2019: Digital Experience Management

Carolanne Mangles

Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter

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Latest Post: 8 easy to use annual marketing plan and budgeting templates

Gavin Llewellyn

Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter and Google+.

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Latest Post: Best tools for benchmarking competitor content marketing?

Jessica Wade

I am the Social Media Executive for Smart Insights. I manage all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.

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Latest Post: Social Media Marketing Trends 2018

Content Partner

This article is contributed by a Smart Insights Content Partner. To find out how you can become a regular contributor and share your knowledge and experience with our readers, please see our Content Partnership options.

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Latest Post: How the winners from Google’s EAT update demonstrates the new standards for content quality

Marie Page

Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.

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Latest Post: Cracking Facebook’s News Feed Algorithm

Mark Brownlow

Mark Brownlow

Mark Brownlow is a former email copywriter and publisher of the retired Email Marketing Reports site. He now works as a lecturer and writer. Connect with him via Lost Opinions.

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Latest Post: Go big or go home? What’s the right length for blog or newsletter content?

Kim Greenop-Gadsby

Kim Greenop-Gadsby

I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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Latest Post: Email marketing is still worth taking seriously in 2018

Patrick Kelly

Patrick Kelly

I'm the Senior Digital Marketing Manager at Smart Insights. I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.

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Latest Post: Mobile visitors are 90% more likely to bounce if your pages load in over 1-5 seconds

Annmarie Hanlon

Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing. You can follow Annmarie on Twitter or connect on LinkedIn.

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Latest Post: The segmentation, targeting and positioning model

Alexander Clark

A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.

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Latest Post: The 4 key challenges of GDPR and how to tackle them

Simon Swan

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Latest Post: Are you a T-Shaped Marketer?

Tim Watson

Tim Watson, from consultancy Zettasphere, is the Smart Insights expert commentator on email marketing. He is an independent email marketing consultant providing strategic guidance, to deliver improved campaign results. A member of the DMA Email Council and chair of the DMA Email Best Practice hub. He actively promotes email and frequently speaks on the subject and how to improve use of the channel. Connect with Tim via LinkedIn or Twitter.

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Latest Post: Why subscribers ignore you (but don’t unsubscribe)

James Gurd

James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.

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Latest Post: Understanding the role of organic vs paid social media

Nadine Burzler

Nadine Burzler

Nadine is the Senior Marketing Executive at Smart Insights and is responsible for Business Memberships. Nadine is a multimedia content marketing specialist with extensive experience in startup and higher education marketing. Connect with her via LinkedIn

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Latest Post: Build social proof into your e-commerce website

Kag Katumba

I am the Marketing Executive at Smart Insights, heading up our Free Memberships and Content Partnerships. I've amassed 5 years of industry experience which keeps me on the pulse of all things marketing and digital. Feel free to connect with me at Linkedin

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Latest Post: Mobile marketing trends 2019

Jonathan Gabay

Jonathan Gabay

Jonathan Gabay is one of Europe’s premier creative branding authorities. He is author of 15 books including university textbooks on copywriting. His latest title is Brand Psychology. Jonathan is a regular keynote speaker for major brands around the world. News organizations including: CNN, BBC, Sky and many more trust Jonathan to explain the stories behind the biggest brand news headlines.

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Latest Post: Facebook and Instagram announce ‘time-out’ tools

Lilach Bullock

Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Check out her site Lilach Bullock or connect with her on LinkedIn

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Latest Post: Podcasting for business: Why and how to get started with business podcasting

Somya Mehta

Somya Mehta is the Content Editor, Copywriter and Jr. Marketing Executive at Smart Insights. Maintaining the high quality of Smart Insights member resources, working on lead-gen email marketing campaigns, contributing to the blog and social media marketing for Smart Insights, Somya works across various different touch points on the customer lifecycle. You can connect with her on LinkedIn or follow her on Twitter.

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Latest Post: Social media marketing trends 2019

Neil Davidson

Neil Davidson is the Founder of MWP Digital Media, a leading Corporate Video Production Company. He also runs My Web Presenters who specialise in creating video spokesperson videos. They work with businesses of all sizes to create and market compelling and emotive videos that get specific and clear results. If you would like to have a conversation about how to create video for the web then please  contact Neil here.

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Latest Post: Connecting your brand with a story

Rene Power

René Power, has been the Smart Insights Expert commentator on B2B marketing for over four years. He consults, talks and trains on the deployment of the full marketing mix within trade B2B sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade B2B companies. A Chartered Marketer, René authors the The Marketing Assassin blog, shares updates on Twitter @renepower and you can connect via Linkedin. Rene also authored the recently updated Smart Insights Expert members guide: 7 Steps to Brilliant B2B Digital Marketing guide.

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Latest Post: Omni-channel B2B marketing

James Story

James Story

James Story has worked in the world of digital marketing since 2014 as a content and online PR executive. Specialising in content creation, he has been part of award-nominated projects and instrumental in the creation of content hubs. With a passion for the written word and an eye for detail, he is currently the Content Manager & Data Analyst for all of Smart Insight's resources. You can connect with James on LinkedIn

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Latest Post: Using the PESTLE analysis model

Joanna Carter

Joanna Carter is a digital marketing executive and the blog editor at Smart Insights, overseeing all blog content and social media. She has over 5 years or marketing and content writing experience, working across B2B and B2C industries. When not working, you can find her creating new recipes, wild swimming or writing her lifestyle blog. Follow her on Twitter or connect with her on LinkedIn.

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Latest Post: Instagram fake accounts and marketing budget slowdown – News roundup

Kath Pay

Kath Pay

Kath lives and breathes email marketing and devotes her time to developing customer-centric journeys using a holistic, multi-channel approach. Kath is internationally recognized as one the leading email marketing thought leaders and is CEO of Holistic Email Marketing. You can follow Kath on Twitter and connect on LinkedIn.

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Latest Post: 6 top tips on how to grow your subscriber list using pop-ups and lightboxes

Mark Kelly

Mark Kelly

Mark Kelly is a digital marketing and agency growth consultant working with agencies and their client brands. He can be found at Mark Kelly Consultancy. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: The marketing agency capability review matrix

Mark D. Hall

Seasoned Voice of Customer (VOC) Insights, Customer Experience (CX) and Conversion Rate Optimization (CRO) professional. Mark raises the revenues and customer loyalty of E-Commerce and SAAS-based brands by finding and fixing the ‘holes’ in their customer experience. For over 20 years Mark has worked with a wide range of clients, including AT&T, AutoZone, American Express, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec and The California Lottery. Mark holds a B.S. in Engineering from the University of Washington, and an M.B.A. from the University of Colorado. When not working, Mark enjoys playing tenor saxophone, mountain biking, reading and watching soccer. Read his blog, connect with him on LinkedIn/a> or follow him on Twitter

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Latest Post: Add customer experience metrics to your marketing scorecard

Graham Jenner

Graham Jenner is Head of Partnerships at TopCashback. Graham manages TopCashback’s Partnerships department, the team that helps to understand and achieve client’s objectives. His role involves developing relationships with key merchants and networks and consulting on strategy. Graham has been involved in the campaigns that have won the ‘Advertiser Innovation’ award for the past two years at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.

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Latest Post: 5 Tips To Get The Most From Affiliate Promotions

Rob Thurner

Rob is a mobile consultant, author, trainer, and speaker with 10 years experience in the mobile sector. He is Managing Partner of Burn The Sky, the full service mobile agency which connects brands to multi-screen consumers. Rob delivers mobile consultancy and mobile talent development projects for American Express, Barclays, Barclaycard, Betfair, Carphone Warehouse, Heineken, Ladbrokes, O2, Paddy Power and Richemont. Rob runs intermediate and advanced courses for marketers of all levels of expertise across Europe and the USA. His training partners include the IDM, Econsultancy, The Knowledge Engineers, Emarketeers and the IAB Rob has written two books on Mobile Marketing best practice: The Smart Insights guide to Mobile strategy and Winning with Mobile: Creating a strategy for Mobile Marketing, Mobile,Commerce and Mobile CRM. Download from Amazon. You can connect with Rob through LinkedIn.

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Latest Post: Focusing mobile marketing on the consumer

Jill Quick

Jill Quick

Jill is a Digital Marketing Trainer and co-founder of the Founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it. You can follow her on Twitter or connect on LinkedIn

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Latest Post: How to make use of Google Analytics Attribution Modelling

Rhian Harris

Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors. IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum. You can follow Rhian on Twitter and Instagram

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Latest Post: Is the future of Facebook advertising dead?

Jill Robb

Jill Robb is the Smart Insights Expert commentator advising on more effective Ecommerce approaches. Jill is the Digital Marketing Director of Origin Digital, a Digital Marketing and Ecommerce Agency based in Belfast and Dublin. Jill is also an Associate Lecturer at University of Ulster on Digital Marketing and Communications. With a vast array of experience in retail, both online and offline, Jill's approach to online marketing is both refreshingly energetic and commercially astute. Jill is a regular speaker on topics such as search engine marketing and ecommerce and a contributor to business magazines both in the UK and Ireland. Connect with Jill on Twitter or LinkedIn.

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Latest Post: The Importance of Sales Messaging to E-retail conversion

Mel Henson

Mel Henson

Mel is an author, consultant and copywriter specialising in ecommerce websites and retail catalogues. She is the founder of copywriting agency Words that Sell, and Head of Creative at AWA digital an international conversion rate optimisation agency. You can follow her on Twitter or connect on LinkedIn

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Latest Post: Justifying the cost of web content to the ecommerce Finance Director

Dan Barker

Dan Barker is the Smart Insights expert commentator on using Analytics for Ecommerce. He is an independent consultant, working across analytics, SEO, conversion optimisation, email, content and more. You can Follow Dan on Twitter or Connect with Dan on LinkedIn

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Latest Post: International Ecommerce Strategy

Jim Roberts

Jim Roberts is the founder of the consultancy BlacklerRoberts Ltd and is an experienced marketing professional with over 18 years experience in the Direct Marketing arena across multiple industry sectors, including Financial, Leisure, Retail, and Charity. His passion is the delivery of value from data, using the customer and related information to deliver actionable insight driving improved customer value and understanding. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: Customer Segmentation – Are your customer footprints merely impressions in the sand?

Daley Robinson

Daley Robinson

Daley is the Marketing Director at midland-based ABM agency Inflowing. You can follow him on Twitter or connect on LinkedIn

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Latest Post: Bolster your ABM strategy with laser-focused PR

Jon Paget

Jon Paget is a content strategist with agency and client side experience. His recent roles have focused on coordinating international marketing campaigns at TUI Travel and STA Travel, across a number of international markets. He’s most interested in the role that content and social media play in the customer experience as well as the evolving nature of both customer service and targeted customer acquisition. Based in London, he now works as a freelance content strategist. You can contact Jon directly on LinkedIn or his About.me page.

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Latest Post: Virgin Media need a CRM Manager

Danny Bermant

Danny Bermant

Danny is director of Brainstorm Digital a mentor, trainer and speaker specialising in B2B social media strategy. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: Your personal LinkedIn profile matters more than your company profile

Steve Phillip

Steve Phillip is a recognised Expert in the area of personal branding and leadership coaching, Founder of Linked2Success. When it comes to helping companies apply social media to their business development and relationship goals, he understands the importance of individual and team strategy to ensure that tools such as LinkedIn, Twitter and Facebook are used toward specific and measurable business outcomes. Based in Harrogate, he speaks around the UK and is known for energetic, inspiring and informative presentations on LinkedIn, personal branding and business networking strategies.  You can connect with him via LinkedIn, Twitter  or Facebook.

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Latest Post: Creating a strategy for using LinkedIn for B2B marketing

Bryony Thomas

Bryony Thomas

Bryony Thomas is our Expert commentator on the fundamentals of marketing which are still so important to get right. She is Author and Founder of Watertight Marketing, and a no-nonsense marketer and business speaker, specialising in helping ambitious small businesses set things up. Her blog post is adapated from her book, an entrepreneur's step-by-step guide to putting a marketing operation in place that delivers long-term sales results. You can connect with her on LinkedInTwitterGoogle+ or Facebook.

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Latest Post: 4 ways to choose a name for a business product or business

James Carson

James Carson

James Carson is a Content Strategy consultant and owner of Carson Content. He was formerly Head of Digital Marketing at Bauer Media, where he oversaw digital integration and content strategy for some of the UK's largest media brands including FHM, Grazia and heat. You can talk to him on Twitter, Google+ or LinkedIn.

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Latest Post: Insourcing vs Outsourcing for Digital Marketing

Pritesh Patel

Pritesh is the Digital Marketing Manager for Pauley Creative, a specialist digital marketing agency for the construction industry. Pritesh is responsible for developing and implementing online marketing strategies and measuring the performance of client websites and campaigns to enhance lead generation and brand awareness. Majority of the time Pritesh is blogging about all things Analytics and SEO on the Pauley Creative blog. His experience includes working client side and agency side in the B2B environment. You can follow Pritesh on Twitter and connect on LinkedIn.

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Latest Post: Starting With The Why

Matt Lacey

Matt Lacey is our commentator on Site Testing and Optimisation as part of Conversion Rate Optimisation. Matt Lacey is Head of Optimisation at PRWD. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: 10 ways that you can use Psychology to improve retail conversion rates

Hugh Gage

Hugh Gage of Engage Digital is the Smart Insights Expert commentator on Digital Analytics. He is author of our Expert member guide to Tag management. Hugh has worked in digital communications since 1994, switching from roles in media where he was Head of Online Planning and Buying at Manning Gottlieb OMD, to senior analyst at Logan Tod now part of PwC. He was one of the first to hold the Google Analytics Individual Qualification and is also a DAA Certified Analyst. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: 3 ways to improve your use of Google Analytics

Mike Berry

Mike Berry is a UK-based Digital Marketing Blogger, Trainer and Consultant. You can follow Mike on Twitter or connect via LinkedIn. Mike is Course Tutor on the IDM (Institute of Direct and Digital Marketing) Diploma in Digital Marketing and the IDM's Complete Digital Marketing 3-day professional course; author of ‘The New Integrated Direct Marketing’, (Gower) and a Partner at Aprais, a global agency/client relationship management consultancy. View Mike's company blog at http://mikeberryassociates.com.

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Latest Post: 3 Huge Digital Marketing Opportunities for 2017

Graham Jones

Graham Jones is an Internet Psychologist who studies the way people use the Internet and how they behave online. He uses his findings to help businesses improve their use of the Internet, in particular to enhance marketing and sales. Graham is a Visiting Lecturer at The University of Buckingham and an Associate Lecturer at The Open University. He writes for magazines, newspapers and digital publications as well as for his own blog on Internet Psychology. Graham is the author of Click.ology: What Works in Online Shopping which includes his five-step "CLICK System" for analysing websites from a psychological perspective. You can connect with Graham at LinkedIn or on Twitter.

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Latest Post: Web Personalisation is more complicated than you thought

Stephen Bateman

Stephen is the founder of Concentric Dots Ltd, a specialist content marketing agency helping small businesses in Exeter, Bristol and Plymouth get more customers by increasing their understanding of how real buyers really buy, and then giving them a solid framework to stand out in a crowded marketplace, and be more attractive than their competitors. His strengths are in customer profiling, buyer lifecycle mapping, content planning, content creation, and helping managers to be more productive with their social media and blogging, using tools and techniques that save them time and effort to achieve stand out marketing in a busy marketplace with limited resources.  Connect with Stephen via Smart Insights Marketplace  TwitterLinkedIn or Google+

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Latest Post: A blueprint for evaluating content marketing ROI

Caroline Wilson

Caroline Wilson is Marketing Director for CommsBox, marketing automation software. As Senior Lecturer in Digital Marketing at the University of Hertfordshire Caroline works with both undergraduates in the Hertfordshire Business School and with professionals taking Chartered Institute of Marketing qualifications. Her industry experience spans high technology companies, charities, membership organisations and the creative industries. You can connect with her on LinkedIn.

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Latest Post: Personalising customer Journeys with Personality – an example

Matt Clarke

Matt Clarke

Today Matt works at Adobe UK advising customers on a wide range topics across digital marketing and supporting Adobe's clients to become best-in-class multi-channel marketing organisations. Matt has worked across multiple industries over 15 years, most notably with BP where he led Usability, Web Analytics and Email Marketing as part of the global COE. Based in London and today working with leading retailers, Matt specialises in delivery of Adobe's Digital Marketing Cloud. During his career Matt has worked across many fields of expertise including; Email Marketing, Marketing Automation, eCRM, Social Media Marketing, User Experience, Accessibility, Web Optimisation and SEO. Connect with him via LinkedIn or Twitter.

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Latest Post: Email can work to boost brand awareness too

Sarah Cowman

Thanks to Sarah Cowman for sharing their advice and opinion in this post. Sarah, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans and campaigns. You can connect with her on LinkedIn.

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Latest Post: How to structure an effective digital transformation plan

Imran Farooq

Imran Farooq is our Smart Insights expert commentator on the use of rich media/video in Digital Marketing campaigns. Imran is MD of MMC Learning, a successful JV company with MMU Business School and a Senior Examiner for the Diploma in Digital Marketing awarded by the Chartered Institute of Marketing. Imran is experienced in the rapid development of rich digital learning content which is being used to educate business professionals in over 50 countries. You can connect with Imran on LinkedIn, Facebook, Twitter and download the iMarketer iPhone App.

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Latest Post: 15 of the Best Mobile Apps for Marketers

Yusuf Bhana

Yusuf is Head of Digital at TranslateMedia. You can follow him on Twitter or connect on LinkedIn

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Latest Post: Is SSL the way forward for boosting search rankings?

Isabelle Griffith

Isabelle heads up the Small and Medium Charities division at JustGiving, and is Founder of E-nhance, a digital consultancy which helps start-ups, small and larger businesses optimise their online potential. Over the past 16 years, Isabelle has held a number of positions with leading brands, including 11 years spent with global online brands Amazon and Yahoo!. Prior to setting up E-nhance Isabelle was Director of Global Product Operations at Yahoo!, building and managing a team of 17 in multiple international locations to drive the success of Yahoo!’s community-based products in 21 markets. Isabelle is passionate about customer satisfaction, global marketing, international operations, and online communities. Connect with Isabelle on Linked In or Twitter .

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Latest Post: Expanding into international markets online

Richard Austin

Richard Austin is an eMarketing Strategy Consultant in EMEA for Silverpop. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: Which is the best way to boost revenue from email marketing?

Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur based in Nottingham, UK. He started his digital career journey during the mid 2000's internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula. Matt is now Head of Digital for a leading UK retailer, managing a team of digital marketers and content writers as well as running a web design agency, a digital marketing agency and an agency offering consulting and training. Matt contributes to some major online marketing websites as well as blogging advice on SEO and digital marketing mattjanaway.co.uk.

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Latest Post: How Google’s Mobile-Only Index Will Change SEO in 2017

Jordie van Rijn

Jordie is an independent email and eCRM marketing consultant. Entrepreneur Magazine titled him “One of 50 Online Marketing Influencers to Watch”. Brands like Unilever and KLM turn to him for advice. He is the founder of an international platform for Email and Marketing Automation Software selection.  Next to helping companies improve their marketing results, he is often asked as a trainer and keynote speaker. His practical and enthusiastic approach is contagious and will have you sending better emails the next day.

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Latest Post: How to reach the full potential of your Customer Data Platform with product data

J-P De Clerck

J-P De Clerck is a 360° customer-centric business and marketing consultant and trainer. He is managing partner of integrated marketing and digital business consultancy i-SCOOP. You can follow him on Twitter via @conversionation.

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Latest Post: How can we change the traffic-building mindset?

Russell McAthy

Russell is Director of Strategy at BlueGlass. His experience in Analytics supports advice on all facets of digital marketing from Search to Social, Mobile to Usability and Design. Russell has worked both Client and Agency side with businesses ranging from the start-ups to blue-chips. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: CRO – Where should we put failed tests?

Graham Laing

Graham Laing is the man behind Rokman Laing, a specialist marketing consultancy for the professional services sector. A Chartered Marketer with 15 years experience, Graham consults and project manages the implementation of digital and marketing strategies within a range of professional service firms including law, accountancy, architecture, engineering and other advisory organisations to enhance lead generation, brand awareness and client acquisition. His blog, has gained considerable traction for its sharp and commercially astute take on the marketing issues affecting professional service firms. You can connect with Graham via Twitter Twitter (@rokmanlaing) or LinkedIn.

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Latest Post: Digital marketing strategy in professional services and B2B firms

Farhad Divecha

Farhad is the director of AccuraCast, a London-based digital marketing agency, who writes extensively about technology and trends in search marketing. You can follow him on Twitter or connect on LinkedIn.

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Latest Post: Six Methods For Tracking The Activity of Webroomers and Showroomers

Tim Leighton-Boyce

Tim Leighton-Boyce has been using analytics, customer surveys and usability testing to help improve ecommerce webs sites for 15 years. Originally he worked for direct mail companies. These days he's a consultant. Follow Tim on Twitter or connect with him on LinkedIn. I'm also active on Google Plus.

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Latest Post: Using Google Analytics to alert you to conversion problems

Kimberly Grimms

Kimberly Grimms is a futurist who spends most of her time monitoring social behavior in search for new consumer trends. She uses the information to create viral and useful content. You can read more of her writing on her blog.

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Latest Post: The ingredients of effective viral marketing [infographic]

Stephen Tucker

Stephen Tucker is the Smart Insights Expert commentator on personalising online customer experiences. A former fraud victim turned entrepreneur, Stephen brings over 10 years e-commerce experience to the website personalisation industry. He is the founder of Bunting, an easy plugin app that increases sales of growing businesses with dedicated web personalisation technology. You can connect on LinkedIn and follow on Facebook or .

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Latest Post: Personalisation: the key to customer retention?

Amy Bott

Amy Bott has been director of paid search at ClickThrough Marketing since 2011. Prior to that she worked at TradeDoubler for five years, managing PPC & affiliate campaigns for global clients including Microsoft, Opodo, Gap, First Choice & Body Shop. Amy’s key focus is delivering excellent results from effective use of paid search. A hands-on marketer, Amy has an enthusiasm for analysing data & forming strategic plans to deliver outstanding client ROI. You can find Amy on Google+ or connect on LinkedIn.

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Latest Post: What do the new Google Product Listing Ads (PLAs) mean for retailers?

Dan Croxen-John

Dan Croxen John, is CEO of AWA Digital, a conversion rate optimisation agency with offices in London, York, Texas and Cape Town. A former Managing Director of leading UK multichannel retailers, Dan founded AWA after identifying a need for an analytics and conversion rate optimisation agency that understood the specific challenges multichannel businesses face. With a unique 5-step AWA Conversion System, and a proven track record of increasing sales, revenue and enquiries, AWA are the only UK conversion agency to offer a guaranteed 20% sales uplift or your money back. Keep up to date with the latest conversion optimisation tools, tips and techniques on AWA’s blog You can connect with Dan on LinkedIn or follow AWA digital on Twitter.

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Latest Post: A process and tools to investigate a drop in conversion rate [Infographic]

Paul Rogers

Paul Rogers

Paul Rogers works as Head of Digital Marketing for GPMD, a London-based ecommerce web development and online marketing agency. Paul is extremely passionate about ecommerce and marketing and has previously worked in-house for an online retail company and for a PR agency. You can find Paul on LinkedIn, Twitter and Google Plus.

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Latest Post: Using video to increase conversion from product pages

Aaron Lumsden

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Latest Post: 7 Web design trends for 2016

Emma Durant

Emma is the Smart Insights commentator on developing and implementing International Digital Marketing Strategies. She has worked within the digital arena for 14years, having had key roles with Monster.com and Freeserve in their early days, and more recently working with, amongst others, InterfaceFLOR and Mars (Pedigree). As the creator of the popular blog onlineSoul, her expertise lies in developing a strategic approach to digital marketing, which aligns itself with the company’s overall marketing and brand objectives, as well as the business goals. With over 7 years’ experience of applying this knowledge in a global field, Emma is also an expert in the complicated area of developing, applying and managing a digital strategy internationally. You can Connect with Emma through LinkedIn.

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Latest Post: Completing a Global digital marketing audit

Carlton Jefferis

Carlton Jefferis

Carlton Jefferis @carltonjefferis is co-founder and senior consultant at The Digiterati, a consultancy providing digital marketing expertise and training. His main focus is social media, ecommerce and integrated digital projects. Carlton is also the founder of an early stage adtech start-up called Gettus! which helps people get deals on the things they actually want. You can get in touch with him on LinkedIn.

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Latest Post: The party’s over: Instagram ads are essential for 2016

Patrick Windt

Patrick Windt

Patrick Windt is a freelance marketer working for Smart Insights since 2015, from his home in the Netherlands. Patrick has traveled, lived and worked in Ireland and the United Kingdom for 5 years in the Tourism / Education sector. Together with strong digital marketing experience, he is a whizz in Photoshop and a strong proofreader. Connect on LinkedIn.

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Latest Post: Learn how to use spreadsheets for marketing planning and management

Lara Fawzy

Lara Fawzy

Lara is author of Emerging Business Online: Global Markets and the Power of B2B Internet Marketing (FT Press, ISBN 13: 9780137064410, 291). Her marketing experience includes that with Cisco Systems from various roles, including online customer relationship marketing for emerging markets (based in the UK and in Cairo). Lara has worked closely with local marketing teams, sales teams, and agencies across emerging markets, creating and executing online marketing campaigns using complex data segmentation and tracking and reporting on campaigns through advanced customer relationship management tools. Lara has also worked for O2, Telefonica, as a Campaign Manager, launching the high-profile Apple iPhone 3G in the UK business market and helping to redesign the company website. Lara is a qualified Chartered Marketer. She graduated from University of London, Royal Holloway, School of Management, with a Management BSc, specialising in marketing. You can connect with Lara on LinkedIn and Twitter.

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Latest Post: 5 ways to learn more about customer needs in local markets

John Newton

John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Adwords for improving paid search marketing and other search-related advice. John is Chief Operating Officer at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer and the editor of ClickThrough’s two books on search marketing.

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Latest Post: The implications of recent Google AdWords changes to exact/phrase match targeting

Amad Tababa

Amad Tababa

Hiten is an experienced Technical SEO and Digital Communications Manager, who has worked at the cutting edge of Search for over 5 pivotal years. As part of the team at Champions, a leading multiservice Midlands brand agency, with 10 key specialisms and a burgeoning internal digital marketing agency, Hiten is an expert in devising and coordinating the SEO and PPC strategies. Backed by a degree in Marketing Management and a broad range of digital marketing experience, he supports both B2B and B2C brands in gaining valuable online exposure. To say hello, either send a tweet or connect with him on LinkedIn.

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Latest Post: How SMEs and new businesses can conquer search in 2019

Adam Cranfield

Adam is Director of Form Digital Consulting, with over 11 years' experience helping companies and organisations form and deliver digital strategies and improve their online customer experience. His work covers strategy, content, brand, marketing, user experience, social media, analytics and project management, across B2B and B2C. Adam is also the founder of the Web Managers Group, the world's largest (and, some would say, best) group for web managers and heads of digital.

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Latest Post: 20 issues you must consider for a website relaunch

Andrew Lloyd Gordon

Andrew Lloyd Gordon is a Digital Marketing Speaker, Trainer, Consultant and Google Squared Online Tutor. After studying for an MA at Warwick Business School, Andrew started his digital marketing career in 1997, when he helped launch and promote jobs.ac.uk. After 4 years at jobs.ac.uk, Andrew eventually went onto become MD of the business after turning it into the leading jobs board for Higher Education in the UK and across the world. At the height of the dot com boom, Andrew was headhunted to help launch a number of high-profile start-ups. You can follow him on Twitter or Connect on LinkedIn.

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Latest Post: Using Forecasting in Digital Marketing

Mike Allton

Mike Allton provides a comprehensive set of consulting services, which include Social Media, Blogging, SEO and Internet marketing. He is the Editor at The Social Media Hat and Chief Marketing Officer at SiteSell. He is also a HootSuite Certified Professional and educator, which means that if you're using HootSuite to manage your social media accounts, or want to, he can help you learn how to use and configure the tool. He is the author of The Unofficial Book on HootSuite. He has contributed articles on Business2Community and Social Media Today. You can follow him on Twitter or connect with him on LinkedIn

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Latest Post: 5 essential social media listening tools and how to use them

Dawn Anderson

Dawn Anderson

Dawn Anderson is an international digital marketing consultant specialising in SEO and web marketing strategy with her agency, Move It Marketing. She is also a digital marketing lecturer with Manchester Metropolitan University, an international conference speaker, and trainer. She has been in SEO for 11 years and works with leading brands providing digital marketing and SEO strategy across a number of sectors.

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Latest Post: 5 practical tips to prepare for mobile-first indexing

Matt Trimmer

Matt Trimmer

Matt Trimmer is Principal Consultant & Managing Director of ivantage - a specialist training company for digital professionals. Matt enjoys training in Google Analytics, Google Tag Manager and Search Engine Optimisation very much because of the 'wonderful and interesting' people he meets and technologies he comes across. Matt is one of the world's leading experts in Google Analytics, Google Tag Manager, Search Engine Optimisation and Digital Marketing and travels all over the world educating and enlightening digital professionals. Matt Trimmer became a Google Seminar leader in 2009, listed on Google.com with only 14 others authorised to train exclusively for Google's Seminars Success programme. You can connect with Matt via LinkedIn and follow on Twitter

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Latest Post: 10 ways NOT to use Google Analytics

Rachael Simpson

Rachael is a Chartered Marketer, with over 12 years' experience in marketing across a variety of industries - from manufacturing and engineering, to personal care/cosmetics products and food retail. Her recent roles have included senior-level positions, growing and leading marketing teams, focusing on international B2B sales and marketing strategy, product development and brand management. Rachael founded ContentLabs in 2018 and using her varied skillset, now helps businesses of all sizes to tackle specific challenges - from finding new customers, to retaining existing ones - using a mix of traditional and digital marketing techniques to drive business growth. View her profile on LinkedIn.

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Latest Post: 7 key ways to find new international customers using Account-Based Marketing (ABM)

Stu Miller

CEO and Co-founder of Smart Insights.

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Latest Post: Simple AB testing in WordPress with Google Analytics Content Experiments

Luca Tagliaferro

Luca Tagliaferro is a Senior Web Analyst at the Portsmouth City Council. Formally qualified with MA in digital Marketing from a UK leading University, he regularly writes for leading publications and manages his blog: lucatagliaferro.com

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Latest Post: How do you know when you need a website redesign?

Andrea Leupold

Andrea Leupold

Andrea is the Owner and Lead Consultant at dots and letters marketing consulting based in Kent. She is passionate about helping small businesses to develop digital marketing strategies that help grow their market share and position their brand with the online audience. Prior to starting her consultancy career she worked for more than 13 years in business development and product marketing, most recently as EMEA Marketing Manager for Prepaid Cards at a global  Travel and Financial Services provider. You can connect with her on LinkedIn or Twitter @AndreaLeupold.

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Latest Post: Understanding customers using Experian Mosaic Segmentation