Our expert commentators are our regular contributors who do a fantastic job giving advice on best practice and the latest developments in their specialist areas of digital marketing.
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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Latest Post: 3 keys to embracing the omnichannel customer revolution
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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Latest Post: Your integrated sales and marketing strategy – the how and the why
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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Latest Post: Sun Tzu and the art of digital marketing strategy [Part 1]
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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Latest Post: DMA Research shows DM is still alive [Infographic]
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
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Latest Post: How to make an impact in your first 100 days in a new job
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
This article is contributed by a Smart Insights Content Partner. To find out how you can become a regular contributor and share your knowledge and experience with our readers, please see our Content Partnership options.
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Latest Post: How your feedback can prepare you for life after Covid-19
Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Check out her site Lilach Bullock or connect with her on LinkedIn
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Latest Post: How to plan a social media marketing campaign, step by step
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
Mark Brownlow is a former email copywriter and publisher of the retired Email Marketing Reports site. He now works as a lecturer and writer. Connect with him via Lost Opinions.
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
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Latest Post: Email marketing is still worth taking seriously in 2018
Seasoned Voice of Customer (VOC) Insights, Customer Experience (CX) and Conversion Rate Optimization (CRO) professional. Mark raises the revenues and customer loyalty of E-Commerce and SAAS-based brands by finding and fixing the ‘holes’ in their customer experience. For over 20 years Mark has worked with a wide range of clients, including AT&T, AutoZone, American Express, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec and The California Lottery. Mark holds a B.S. in Engineering from the University of Washington, and an M.B.A. from the University of Colorado. When not working, Mark enjoys playing tenor saxophone, mountain biking, reading and watching soccer. Read his blog, connect with him on LinkedIn or follow him on Twitter
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Latest Post: Plug revenue leaks with these 3 CX analysis techniques
Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical/healthcare industry, financial services, manufacturing, IT/high tech, brands and e-commerce, Gabrielle can generally be found in her second-floor Bingley terrace home office, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn.
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Annmarie Hanlon PhD is an academic and practitioner in strategic digital marketing and the application of social media for business. Dr Hanlon has expertise in the strategic application of social media for business and the move from digitization, to digitalization and digital transformation for business. Her expertise spans consumer touch points, online customer service, the use of reviews, the role of influencers, online engagement and digital content. You can follow her update on Twitter https://twitter.com/annmariehanlon
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Latest Post: Digital Transformation: Structuring digital marketing teams
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
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Latest Post: The 4 key challenges of GDPR and how to tackle them
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Latest Post: How to use the SOSTAC® planning model and the RACE Framework
Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
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Latest Post: Understanding the role of organic vs paid social media strategy
Jonathan Gabay is one of Europe’s premier creative branding authorities. He is author of 15 books including university textbooks on copywriting. His latest title is Brand Psychology. Jonathan is a regular keynote speaker for major brands around the world. News organizations including: CNN, BBC, Sky and many more trust Jonathan to explain the stories behind the biggest brand news headlines.
Neil Davidson is the Founder of MWP Digital Media, a leading Corporate Video Production Company. He also runs My Web Presenters who specialise in creating video spokesperson videos. They work with businesses of all sizes to create and market compelling and emotive videos that get specific and clear results. If you would like to have a conversation about how to create video for the web then please contact Neil here.
James Story has worked in the world of digital marketing since 2014 as a content and online PR executive. Specialising in content creation, he has been part of award-nominated projects and instrumental in the creation of content hubs. With a passion for the written word and an eye for detail, he is currently the Senior Content Manager for Lead Tech, a financial lead generation company providing high-quality leads for financial advisers and financial advice firms. You can connect with James on LinkedIn
René Power, has been the Smart Insights Expert commentator on B2B marketing for over four years. He consults, talks and trains on the deployment of the full marketing mix within trade B2B sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade B2B companies. A Chartered Marketer, René authors the The Marketing Assassin blog, shares updates on Twitter @renepower and you can connect via Linkedin. Rene also authored the recently updated Smart Insights Expert members guide: 7 Steps to Brilliant B2B Digital Marketing guide.
Kath lives and breathes email marketing and devotes her time to developing customer-centric journeys using a holistic, multi-channel approach. Kath is internationally recognized as one the leading email marketing thought leaders and is CEO of Holistic Email Marketing. You can follow Kath on Twitter and connect on LinkedIn.
Mark Kelly is a digital marketing and agency growth consultant working with agencies and their client brands. He can be found at Mark Kelly Consultancy. You can follow him on Twitter or connect on LinkedIn.
Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors. IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her online community, Warwickshire Kids. You can follow Rhian on LinkedIn.
Graham Jenner is Head of Partnerships at TopCashback. Graham manages TopCashback’s Partnerships department, the team that helps to understand and achieve client’s objectives. His role involves developing relationships with key merchants and networks and consulting on strategy. Graham has been involved in the campaigns that have won the ‘Advertiser Innovation’ award for the past two years at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.
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Latest Post: How to smash the channel silos that are spoiling your customer experience
Rob is a mobile consultant, author, trainer, and speaker with 10 years experience in the mobile sector. He is Managing Partner of Burn The Sky, the full service mobile agency which connects brands to multi-screen consumers. Rob delivers mobile consultancy and mobile talent development projects for American Express, Barclays, Barclaycard, Betfair, Carphone Warehouse, Heineken, Ladbrokes, O2, Paddy Power and Richemont. Rob runs intermediate and advanced courses for marketers of all levels of expertise across Europe and the USA. His training partners include the IDM, Econsultancy, The Knowledge Engineers, Emarketeers and the IAB Rob has written two books on Mobile Marketing best practice: The Smart Insights guide to Mobile strategy and Winning with Mobile: Creating a strategy for Mobile Marketing, Mobile,Commerce and Mobile CRM. Download from Amazon. You can connect with Rob through LinkedIn.
Jill is a Digital Marketing Trainer and co-founder of the Founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it. You can follow her on Twitter or connect on LinkedIn
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Latest Post: TALKING: A strategic social media management framework
Mel is an author, consultant and copywriter specialising in multichannel retail and Amazon. She is Head of Content at Optimizon, an Amazon consulting agency and Head of Creative at AWA digital a conversion rate optimisation (CRO) agency. Her personal website is www.wordsthatsell.co.uk/, and you can follow her on Twitter or connect on LinkedIn
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Latest Post: How to write an effective Coronavirus-related campaign
Jill Robb is the Smart Insights Expert commentator advising on more effective Ecommerce approaches. Jill is the CMO of Origin Digital, a Creative Digital Agency based in Belfast. Jill is also an Associate Lecturer at Ulster University on Digital Marketing and Communications. With a vast array of experience in retail, both online and offline, Jill's approach to online marketing is both refreshingly energetic and commercially astute. Jill is a regular speaker on topics such as search engine marketing and ecommerce and a contributor to business magazines both in the UK and Ireland. Connect with Jill on Twitter or LinkedIn.
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Latest Post: The Importance of Sales Messaging to E-retail conversion
Lewis Dormer is a Digital Marketing Executive at Smart Insights. He has worked across various channels in digital marketing, from search engine optimization and web content creation to email marketing and social media. Outside of work, he enjoys keeping fit by running and going to the gym, and he spends his weekends sampling the finest beers in Leeds. You can connect with Lewis on LinkedIn.
Dan Barker is the Smart Insights expert commentator on using Analytics for Ecommerce. He is an independent consultant, working across analytics, SEO, conversion optimisation, email, content and more. You can Follow Dan on Twitter or Connect with Dan on LinkedIn
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Latest Post: Online branding: a digital-centric approach to developing brands
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Latest Post: How to effectively manage your social ad campaigns
Jim Roberts is the founder of the consultancy BlacklerRoberts Ltd and is an experienced marketing professional with over 18 years experience in the Direct Marketing arena across multiple industry sectors, including Financial, Leisure, Retail, and Charity. His passion is the delivery of value from data, using the customer and related information to deliver actionable insight driving improved customer value and understanding. You can follow him on Twitter or connect on LinkedIn.
Thanks to Sarah Lindley for sharing their advice and opinion in this post. Sarah, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans and campaigns. You can connect with her on LinkedIn.
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Latest Post: How to structure an effective multichannel marketing plan
Jon Paget is a content strategist with agency and client side experience. His recent roles have focused on coordinating international marketing campaigns at TUI Travel and STA Travel, across a number of international markets. He’s most interested in the role that content and social media play in the customer experience as well as the evolving nature of both customer service and targeted customer acquisition. Based in London, he now works as a freelance content strategist. You can contact Jon directly on LinkedIn or his About.me page.
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Latest Post: A step-by-step guide to growing a B2B business using webinars
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Latest Post: How to build a successful account-based marketing (ABM) target list
James Carson is a Content Strategy consultant and owner of Carson Content. He was formerly Head of Digital Marketing at Bauer Media, where he oversaw digital integration and content strategy for some of the UK's largest media brands including FHM, Grazia and heat. You can talk to him on Twitter, Google+ or LinkedIn.
Bryony Thomas is our Expert commentator on the fundamentals of marketing which are still so important to get right. She is Author and Founder of Watertight Marketing, and a no-nonsense marketer and business speaker, specialising in helping ambitious small businesses set things up. Her blog post is adapated from her book, an entrepreneur's step-by-step guide to putting a marketing operation in place that delivers long-term sales results. You can connect with her on LinkedIn, Twitter, Google+ or Facebook.
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Latest Post: 4 ways to choose a name for a business product or business
Steve Phillip is a recognised Expert in the area of personal branding and leadership coaching, Founder of Linked2Success. When it comes to helping companies apply social media to their business development and relationship goals, he understands the importance of individual and team strategy to ensure that tools such as LinkedIn, Twitter and Facebook are used toward specific and measurable business outcomes. Based in Harrogate, he speaks around the UK and is known for energetic, inspiring and informative presentations on LinkedIn, personal branding and business networking strategies. You can connect with him via LinkedIn, Twitter or Facebook.
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Latest Post: Creating a strategy for using LinkedIn for B2B marketing
Pritesh is the Digital Marketing Manager for Pauley Creative, a specialist digital marketing agency for the construction industry. Pritesh is responsible for developing and implementing online marketing strategies and measuring the performance of client websites and campaigns to enhance lead generation and brand awareness. Majority of the time Pritesh is blogging about all things Analytics and SEO on the Pauley Creative blog. His experience includes working client side and agency side in the B2B environment. You can follow Pritesh on Twitter and connect on LinkedIn.
Mike Berry is a UK-based Digital Marketing Blogger, Trainer and Consultant. You can follow Mike on Twitter or connect via LinkedIn. Mike is Course Tutor on the IDM (Institute of Direct and Digital Marketing) Diploma in Digital Marketing and the IDM's Complete Digital Marketing 3-day professional course; author of ‘The New Integrated Direct Marketing’, (Gower) and a Partner at Aprais, a global agency/client relationship management consultancy. View Mike's company blog at http://mikeberryassociates.com.
Matt Lacey is our commentator on Site Testing and Optimisation as part of Conversion Rate Optimisation. Matt Lacey is Head of Optimisation at PRWD. You can follow him on Twitter or connect on LinkedIn.
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Latest Post: 10 ways that you can use Psychology to improve retail conversion rates
Graham Jones is an Internet Psychologist who studies the way people use the Internet and how they behave online. He uses his findings to help businesses improve their use of the Internet, in particular to enhance marketing and sales. Graham is a Visiting Lecturer at The University of Buckingham and an Associate Lecturer at The Open University. He writes for magazines, newspapers and digital publications as well as for his own blog on Internet Psychology. Graham is the author of Click.ology: What Works in Online Shopping which includes his five-step "CLICK System" for analysing websites from a psychological perspective. You can connect with Graham at LinkedIn or on Twitter.
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Latest Post: Web Personalisation is more complicated than you thought
Hugh Gage of Engage Digital is the Smart Insights Expert commentator on Digital Analytics. He is author of our Expert member guide to Tag management. Hugh has worked in digital communications since 1994, switching from roles in media where he was Head of Online Planning and Buying at Manning Gottlieb OMD, to senior analyst at Logan Tod now part of PwC. He was one of the first to hold the Google Analytics Individual Qualification and is also a DAA Certified Analyst. You can follow him on Twitter or connect on LinkedIn.
Imran Farooq is our Smart Insights expert commentator on the use of rich media/video in Digital Marketing campaigns. Imran is MD of MMC Learning, a successful JV company with MMU Business School and a Senior Examiner for the Diploma in Digital Marketing awarded by the Chartered Institute of Marketing. Imran is experienced in the rapid development of rich digital learning content which is being used to educate business professionals in over 50 countries. You can connect with Imran on LinkedIn, Facebook, Twitter and download the iMarketer iPhone App.
Today Matt works at Adobe UK advising customers on a wide range topics across digital marketing and supporting Adobe's clients to become best-in-class multi-channel marketing organisations. Matt has worked across multiple industries over 15 years, most notably with BP where he led Usability, Web Analytics and Email Marketing as part of the global COE. Based in London and today working with leading retailers, Matt specialises in delivery of Adobe's Digital Marketing Cloud. During his career Matt has worked across many fields of expertise including; Email Marketing, Marketing Automation, eCRM, Social Media Marketing, User Experience, Accessibility, Web Optimisation and SEO. Connect with him via LinkedIn or Twitter.
Stephen is the founder of Concentric Dots Ltd, a specialist content marketing agency helping small businesses in Exeter, Bristol and Plymouth get more customers by increasing their understanding of how real buyers really buy, and then giving them a solid framework to stand out in a crowded marketplace, and be more attractive than their competitors. His strengths are in customer profiling, buyer lifecycle mapping, content planning, content creation, and helping managers to be more productive with their social media and blogging, using tools and techniques that save them time and effort to achieve stand out marketing in a busy marketplace with limited resources. Connect with Stephen via Smart Insights Marketplace Twitter, LinkedIn or Google+
Jordie is an independent email and eCRM marketing consultant. Entrepreneur Magazine titled him “One of 50 Online Marketing Influencers to Watch”. Brands like Unilever and KLM turn to him for advice. He is the founder of an international platform for Email and Marketing Automation Software selection. Next to helping companies improve their marketing results, he is often asked as a trainer and keynote speaker. His practical and enthusiastic approach is contagious and will have you sending better emails the next day.
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Latest Post: This is why your MarTech Stack needs to be smarter
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Latest Post: 3 Google Analytics customisations that every site must have
Caroline Wilson is Marketing Director for CommsBox, marketing automation software. As Senior Lecturer in Digital Marketing at the University of Hertfordshire Caroline works with both undergraduates in the Hertfordshire Business School and with professionals taking Chartered Institute of Marketing qualifications. Her industry experience spans high technology companies, charities, membership organisations and the creative industries. You can connect with her on LinkedIn.
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Latest Post: Personalising customer Journeys with Personality – an example
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Latest Post: Is SSL the way forward for boosting search rankings?
Isabelle heads up the Small and Medium Charities division at JustGiving, and is Founder of E-nhance, a digital consultancy which helps start-ups, small and larger businesses optimise their online potential. Over the past 16 years, Isabelle has held a number of positions with leading brands, including 11 years spent with global online brands Amazon and Yahoo!. Prior to setting up E-nhance Isabelle was Director of Global Product Operations at Yahoo!, building and managing a team of 17 in multiple international locations to drive the success of Yahoo!’s community-based products in 21 markets. Isabelle is passionate about customer satisfaction, global marketing, international operations, and online communities. Connect with Isabelle on Linked In or Twitter .
Tim Leighton-Boyce has been using analytics, customer surveys and usability testing to help improve ecommerce webs sites for 15 years. Originally he worked for direct mail companies. These days he's a consultant. Follow Tim on Twitter or connect with him on LinkedIn. I'm also active on Google Plus.
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Latest Post: Using Google Analytics to alert you to conversion problems
John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Ads for improving paid search marketing and other search-related advice. John is Group Marketing Director at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He has been worked in marketing roles, both online and offline, for companies including Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer.
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Latest Post: Examples of charity campaigns getting cut-through with digital marketing
Russell is Director of Strategy at BlueGlass. His experience in Analytics supports advice on all facets of digital marketing from Search to Social, Mobile to Usability and Design. Russell has worked both Client and Agency side with businesses ranging from the start-ups to blue-chips. You can follow him on Twitter or connect on LinkedIn.
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Latest Post: Which is the best way to boost revenue from email marketing?
Graham Laing is the man behind Rokman Laing, a specialist marketing consultancy for the professional services sector. A Chartered Marketer with 15 years experience, Graham consults and project manages the implementation of digital and marketing strategies within a range of professional service firms including law, accountancy, architecture, engineering and other advisory organisations to enhance lead generation, brand awareness and client acquisition. His blog, has gained considerable traction for its sharp and commercially astute take on the marketing issues affecting professional service firms. You can connect with Graham via Twitter Twitter (@rokmanlaing) or LinkedIn.
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Latest Post: Why does HR recruitment ethics not follow digital engagement?
Stephen Tucker is the Smart Insights Expert commentator on personalising online customer experiences. A former fraud victim turned entrepreneur, Stephen brings over 10 years e-commerce experience to the website personalisation industry. He is the founder of Bunting, an easy plugin app that increases sales of growing businesses with dedicated web personalisation technology. You can connect on LinkedIn and follow on Facebook or Google+.
Farhad is the director of AccuraCast, a London-based digital marketing agency, who writes extensively about technology and trends in search marketing. You can follow him on Twitter or connect on LinkedIn.
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Latest Post: Six Methods For Tracking The Activity of Webroomers and Showroomers
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Latest Post: The Race Against Digital Darwinism: The Six Stages of Digital Transformation
Read More: View all posts by Dan Grech
Latest Post: Doing more with less time: The promise of content automation
Fiona Lomas has over 15 years’ experience gained as a senior marketer developing and turning around leading consumer FMCG brands working in UK, EMEA and Global roles for Beiersdorf (NIVEA), Kraft Foods, Fox’s Biscuits, AVON Cosmetics and Bravissimo, Fiona Lomas (MCIM) founded The Brand Detectives, a strategic marketing consultancy focused on hunting down sustainable growth for courageous consumer brands. Fiona is also a guest lecturer and mentor on the BA Marketing and MSc Brand & Design Management programs at Plymouth University. Connect with her on LinkedIn.
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Latest Post: Effective travel marketing campaigns without massive budgets
Lyndon Baker is a highly experienced instructional design and learning technology leader responsible for designing and developing innovative, vibrant and challenging learning experiences for Smart Insights members across all digital marketing channels. With extensive public and private sector experience in the UK and Australia, he has worked closely with L&D and educational professionals to implement training and performance initiatives to improve organisational outcomes at all levels. As a progressive educational leader who focuses on performance and results, Lyndon challenges other individuals to learn in ways that make a real difference that supports each organisation to more effectively and efficiently achieve its aims.
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Latest Post: Digital marketing training to future-proof your career
Emma is the Smart Insights commentator on developing and implementing International Digital Marketing Strategies. She has worked within the digital arena for 14years, having had key roles with Monster.com and Freeserve in their early days, and more recently working with, amongst others, InterfaceFLOR and Mars (Pedigree). As the creator of the popular blog onlineSoul, her expertise lies in developing a strategic approach to digital marketing, which aligns itself with the company’s overall marketing and brand objectives, as well as the business goals. With over 7 years’ experience of applying this knowledge in a global field, Emma is also an expert in the complicated area of developing, applying and managing a digital strategy internationally. You can Connect with Emma through LinkedIn.
Patrick Windt is a freelance marketer working for Smart Insights since 2015, from his home in the Netherlands. Patrick has traveled, lived and worked in Ireland and the United Kingdom for 5 years in the Tourism / Education sector. Together with strong digital marketing experience, he is a whizz in Photoshop and a strong proofreader. Connect on LinkedIn.
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Latest Post: Learn how to use spreadsheets for marketing planning and management
Adam is Director of Form Digital Consulting, with over 11 years' experience helping companies and organisations form and deliver digital strategies and improve their online customer experience. His work covers strategy, content, brand, marketing, user experience, social media, analytics and project management, across B2B and B2C. Adam is also the founder of the Web Managers Group, the world's largest (and, some would say, best) group for web managers and heads of digital.
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Latest Post: 20 issues you must consider for a website relaunch
Paul Rogers works as Head of Digital Marketing for GPMD, a London-based ecommerce web development and online marketing agency. Paul is extremely passionate about ecommerce and marketing and has previously worked in-house for an online retail company and for a PR agency. You can find Paul on LinkedIn, Twitter and Google Plus.
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Latest Post: Using video to increase conversion from product pages
Lara is author of Emerging Business Online: Global Markets and the Power of B2B Internet Marketing (FT Press, ISBN 13: 9780137064410, 291). Her marketing experience includes that with Cisco Systems from various roles, including online customer relationship marketing for emerging markets (based in the UK and in Cairo). Lara has worked closely with local marketing teams, sales teams, and agencies across emerging markets, creating and executing online marketing campaigns using complex data segmentation and tracking and reporting on campaigns through advanced customer relationship management tools. Lara has also worked for O2, Telefonica, as a Campaign Manager, launching the high-profile Apple iPhone 3G in the UK business market and helping to redesign the company website. Lara is a qualified Chartered Marketer. She graduated from University of London, Royal Holloway, School of Management, with a Management BSc, specialising in marketing. You can connect with Lara on LinkedIn and Twitter.
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Latest Post: 5 ways to learn more about customer needs in local markets
Amy Bott has been director of paid search at ClickThrough Marketing since 2011. Prior to that she worked at TradeDoubler for five years, managing PPC & affiliate campaigns for global clients including Microsoft, Opodo, Gap, First Choice & Body Shop. Amy’s key focus is delivering excellent results from effective use of paid search. A hands-on marketer, Amy has an enthusiasm for analysing data & forming strategic plans to deliver outstanding client ROI. You can find Amy on Google+ or connect on LinkedIn.
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Latest Post: What do the new Google Product Listing Ads (PLAs) mean for retailers?
Carlton Jefferis @carltonjefferis is co-founder and senior consultant at The Digiterati, a consultancy providing digital marketing expertise and training. His main focus is social media, ecommerce and integrated digital projects. Carlton is also the founder of an early stage adtech start-up called Gettus! which helps people get deals on the things they actually want. You can get in touch with him on LinkedIn.
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Latest Post: The party’s over: Instagram ads are essential for 2016
Kimberly Grimms is a futurist who spends most of her time monitoring social behavior in search for new consumer trends. She uses the information to create viral and useful content. You can read more of her writing on her blog.
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Latest Post: The ingredients of effective viral marketing [infographic]
Dan Croxen John, is CEO of AWA Digital, a conversion rate optimisation agency with offices in London, York, Texas and Cape Town. A former Managing Director of leading UK multichannel retailers, Dan founded AWA after identifying a need for an analytics and conversion rate optimisation agency that understood the specific challenges multichannel businesses face. With a unique 5-step AWA Conversion System, and a proven track record of increasing sales, revenue and enquiries, AWA are the only UK conversion agency to offer a guaranteed 20% sales uplift or your money back. Keep up to date with the latest conversion optimisation tools, tips and techniques on AWA’s blog You can connect with Dan on LinkedIn or follow AWA digital on Twitter.
Hiten is an experienced Technical SEO and Digital Communications Manager, who has worked at the cutting edge of Search for over 5 pivotal years. Hiten is an expert in devising and coordinating the SEO and PPC strategies. Backed by a degree in Marketing Management and a broad range of digital marketing experience, he supports both B2B and B2C brands in gaining valuable online exposure. To say hello, either send a tweet or connect with him on LinkedIn.
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Latest Post: How SMEs and new businesses can conquer search in 2019
Jack Davis is a Digital Marketing Executive at Smart Insights, responsible for all PPC strategy and implementation, lead generation and nurturing and sales campaigns. As well as being CIM qualified he has over 8 years of marketing experience in education, automotive and financial services, working across both B2B and B2C industries. When not working, you can find him at a gig, running or playing cricket.
CEO and Co-founder of Smart Insights.
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Latest Post: Simple AB testing in WordPress with Google Analytics Content Experiments
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Latest Post: Successful relationships start with supportive engagements
Matt Trimmer is Principal Consultant & Managing Director of ivantage - a specialist training company for digital professionals. Matt enjoys training in Google Analytics, Google Tag Manager and Search Engine Optimisation very much because of the 'wonderful and interesting' people he meets and technologies he comes across. Matt is one of the world's leading experts in Google Analytics, Google Tag Manager, Search Engine Optimisation and Digital Marketing and travels all over the world educating and enlightening digital professionals. Matt Trimmer became a Google Seminar leader in 2009, listed on Google.com with only 14 others authorised to train exclusively for Google's Seminars Success programme. You can connect with Matt via LinkedIn and follow on Twitter
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Latest Post: Does your content address the conversations of your audience?
Andrea is the Owner and Lead Consultant at dots and letters marketing consulting based in Kent. She is passionate about helping small businesses to develop digital marketing strategies that help grow their market share and position their brand with the online audience. Prior to starting her consultancy career she worked for more than 13 years in business development and product marketing, most recently as EMEA Marketing Manager for Prepaid Cards at a global Travel and Financial Services provider. You can connect with her on LinkedIn or Twitter @AndreaLeupold.
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Latest Post: Understanding customers using Experian Mosaic Segmentation
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Latest Post: The marketers’ guide to programmatic marketing media buying
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Latest Post: Which top 5 strategies drive relevance in email marketing?
Andrew Lloyd Gordon is a Digital Marketing Speaker, Trainer, Consultant and Google Squared Online Tutor. After studying for an MA at Warwick Business School, Andrew started his digital marketing career in 1997, when he helped launch and promote jobs.ac.uk. After 4 years at jobs.ac.uk, Andrew eventually went onto become MD of the business after turning it into the leading jobs board for Higher Education in the UK and across the world. At the height of the dot com boom, Andrew was headhunted to help launch a number of high-profile start-ups. You can follow him on Twitter or Connect on LinkedIn.
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Latest Post: Translating business goals to specific objectives and KPIs
Dawn Anderson is an international digital marketing consultant specialising in SEO and web marketing strategy with her agency, Move It Marketing. She is also a digital marketing lecturer with Manchester Metropolitan University, an international conference speaker, and trainer. She has been in SEO for 11 years and works with leading brands providing digital marketing and SEO strategy across a number of sectors.
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Latest Post: 5 practical tips to prepare for mobile-first indexing
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Latest Post: Mobile Marketing in Australia – Say G’day to the Lighthouse Customers
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Latest Post: 1999 called. It wants its boring email strategies back
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Latest Post: 5 Common Google Ads Mistakes that Could Waste Your Money
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Latest Post: ., ? and ! – Does punctuation in the subject line help or hurt email performance?
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Latest Post: An introduction to account-based marketing and sales alignment
Robert Jones is a specialist in Insight, UX Research, Digital and Content Marketing. He has a Psychology Masters of Research, has built research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides such as "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. You can connect with Robert on LinkedIn or follow him on Twitter
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Latest Post: 5 reasons why you should invest in market research
Luca Tagliaferro is a blogger and a Freelance SEO Consultant. Formally qualified with MA in digital Marketing from one of the UK leading Universities, he regularly writes for leading publications.
Mike Allton provides a comprehensive set of consulting services, which include Social Media, Blogging, SEO and Internet marketing. He is the Editor at The Social Media Hat and Chief Marketing Officer at SiteSell. He is also a HootSuite Certified Professional and educator, which means that if you're using HootSuite to manage your social media accounts, or want to, he can help you learn how to use and configure the tool. He is the author of The Unofficial Book on HootSuite. He has contributed articles on Business2Community and Social Media Today. You can follow him on Twitter or connect with him on LinkedIn
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Latest Post: 5 essential social media listening tools and how to use them
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Latest Post: #MarketingMinds: Interview with Hanna Cevik from Reason
Rachael is a Chartered Marketer, with over 12 years' experience in marketing across a variety of industries - from manufacturing and engineering, to personal care/cosmetics products and food retail. Her recent roles have included senior-level positions, growing and leading marketing teams, focusing on international B2B sales and marketing strategy, product development and brand management. Rachael founded ContentLabs in 2018 and using her varied skillset, now helps businesses of all sizes to tackle specific challenges - from finding new customers, to retaining existing ones - using a mix of traditional and digital marketing techniques to drive business growth. View her profile on LinkedIn.
Matt Chappell is our Content Curation Specialist here at Smart Insights. He spends his time creating and updating new member content across all of Smart Insight’s various e-learning formats. He graduated from Leeds Beckett University and has spent nearly a decade working in Digital Marketing as a content specialist.