Posts by Amy Bott
Amy Bott has been director of paid search at ClickThrough Marketing since 2011. Prior to that she worked at TradeDoubler for five years, managing PPC & affiliate campaigns for global clients including Microsoft, Opodo, Gap, First Choice & Body Shop. Amy’s key focus is delivering excellent results from effective use of paid search. A hands-on marketer, Amy has an enthusiasm for analysing data & forming strategic plans to deliver outstanding client ROI. You can find Amy on Google+ or connect on LinkedIn.
A briefing on Product Listing Ads and Google Shopping changes From today, February 13, Google will phase out free listings in UK Shopping searches. As Google Shopping changes, marketers will need to budget for clicks they previously got for free …..
Practical tips to review and improve an Adwords Campaign When reviewing an account that hasn’t been optimised, it’s important for the paid search marketer to review that the basics are right. Bells and whistles are all well and good for later on, …..
