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Become a better marketer with Smart Insights

Author's avatar By Jack Davis 17 Aug, 2020
Essential Essential topic

Becoming a better marketer isn't rocket science if you have access to the right resources

The world of marketing is fast-paced and ever-changing. You can’t scroll through LinkedIn without finding out something new about the industry. It seems that every day a new theory, acronym or feature has emerged that you need to get up to speed on (mainly before your boss or colleagues ask you what it is).

But how do you stay on top of all of these updates and new features, and how do you apply them? Smart Insights is definitely a great place to start.

Why should I pay for digital marketing training?

Perhaps you want to grow your digital marketing skills within your current position or work toward getting a promotion. Maybe your goals are focused on growing your business and achieving ROI on your digital marketing. Or, you manage a marketing team and you know that effective digital marketing is the difference between achieving your targets or struggling to do so.

We’ve got resources that can help make all of these goals achievable, but everything starts with you investing in yourself.

As a premium member of Smart Insights, you get exclusive access to expert resources carefully tailored to your needs as a marketer. Theory and practice combine, offering you guides and templates that you can apply straight away.

Time is money: Designed to help you build your knowledge of various marketing disciplines quickly, our Quick Wins break topics down into bitesize pieces. This means you can easily get up to speed and be ready to use newly-gained skills straight away.

Suss your skills: All our annual premium members get unlimited access to the Capability Grader. This means you can regularly grade yourself to see how you're improving and which areas still need a bit of focus.

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Individual Membership

Individual Membership helps you enhance your marketing skills and develop your professional career with a broad range of resources designed to offer you a full-stack training package as an individual marketer.

Our 7 Channel-Essential Toolkits upskill you in the following:

  • Content Marketing
  • Digital Experience Management
  • Email Marketing & Automation
  • Search Engine Optimization
  • Social Media Marketing
  • Google Analytics
  • Paid Media

Each toolkit has in-depth Guides, plus our unique Templates that help you audit your current use of digital marketing and prioritize improvements. As well as gaining practical, actionable knowledge, you’ll soon become the go-to person for your expertise in all things digital.

Why Smart Insights Individual Membership?

If you want tactical training designed to be practical and actionable, offering step-by-step guidance and keeping you up to date with key channels,  Individual Membership is for you.

Business Starter Membership

Created to help you grow your small business, Business Starter Membership is your key to developing the skills and expertise needed to progress your small-to-medium sized business.

Upskill yourself and your team, bring processes in-house, and reach growth targets within budget. Business Starter Membership gives you access to everything in Individual Membership, plus the essential tools to support your starter strategy:

  • RACE planning framework guide and templates
  • Digital Marketing Strategy and Planning Toolkit
  • Offline Marketing Strategy and Planning Toolkit
  • Marketing Campaign Planning Toolkit
  • Startup and Small Business Toolkit

Why Smart Insights Business Starter Membership?

When marketing any growing business, your time and resources need to be used efficiently and effectively. With Business Starter Membership you have everything you need to create, launch and refine a winning strategy.

Business Starter Membership

Business Professional Membership

Business Professional Membership unlocks structured team training and strategic advice for larger businesses and enterprises, so you can align your marketing with your business goals.

  • As a top tier member, Business Professional membership offers you 9 advanced business toolkits. Plus get the extra strategic support you need with special consultancy options - at an additional charge.
  • As a marketing manager, Business Professional Membership lets you upskill your team with personalized skill-gap training.
  • We help you keep your plans on track with regular assistance from your named Customer Success Manager.

Why Smart Insights Business Professional Membership?

Marketing for business growth requires top-level strategy and incremental team training. Business Professional Membership is tailored around your key priorities - so you can get the results you need, fast.

Business Professional Membership


Author's avatar

By Jack Davis

Jack Davis is a Digital Marketing Executive at Smart Insights, responsible for all PPC strategy and implementation, lead generation and nurturing and sales campaigns. As well as being CIM qualified he has over 8 years of marketing experience in education, automotive and financial services, working across both B2B and B2C industries. When not working, you can find him at a gig, running or playing cricket.

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