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Posts by Jon Paget
Jon Paget is a content strategist with agency and client side experience. His recent roles have focused on coordinating international marketing campaigns at TUI Travel and STA Travel, across a number of international markets. He’s most interested in the role that content and social media play in the customer experience as well as the evolving nature of both customer service and targeted customer acquisition. Based in London, he now works as a freelance content strategist. You can contact Jon directly on LinkedIn or his About.me page.
At least I assume they do. 12 months ago after subscribing to their home media package (phone, TV and wifi), I started receiving letters through the post from Virgin Mobile trying to sell me a new mobile phone contract. I …..
A case study showing how to research the impact of Facebook on sales The journey of measuring Facebook success has been fast paced. It started with how big your fan page was (counting likes), then to visits from social profiles, to …..
Our experiences with using Social Bakers for social media management Community management is not an easy job. Anyone responsible for an active Facebook and/or Twitter profile will tell you that. The skill set has evolved quickly and was summed up …..
A 5 step process for creating or refreshing a business blog Whether launching a new WordPress blog or, as in my case, relaunching an existing blog, there are many issues to consider and a number of ways to approach the …..
9 tips and good practice examples to improve customer service quality through the big five social networks and other tools Many savvy marketers have known for a long time that social media is more than just facebook pages and YouTube …..
To grow your online community you need to engage it For many brands, social media is becoming a significant part of, if not central to, theirdigital marketing strategy. This being the case, the question of whether or not to grow …..
My experiences of using attribution as a social media marketer Attribution modelling has certainly been a hot topic in 2011 and many brands have started to reap the rewards of optimising their online marketing budgets and reallocating marketing resources using …..
6 key questions to ask about how a brand uses social media I work in the travel industry which, most of the time, seems like a great place to be for a digital marketer. It lends itself to rich, original …..
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