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Posts by John Newton

John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Adwords for improving paid search marketing and other search-related advice. John is Chief Operating Officer at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer and the editor of ClickThrough’s two books on search marketing.