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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

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Posts by John Newton

John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Adwords for improving paid search marketing and other search-related advice. John is Chief Operating Officer at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer and the editor of ClickThrough’s two books on search marketing.