Posts by Graham Laing
Graham Laing is the man behind Rokman Laing, a specialist marketing consultancy for the professional services sector. A Chartered Marketer with 15 years experience, Graham consults and project manages the implementation of digital and marketing strategies within a range of professional service firms including law, accountancy, architecture, engineering and other advisory organisations to enhance lead generation, brand awareness and client acquisition. His blog, has gained considerable traction for its sharp and commercially astute take on the marketing issues affecting professional service firms. You can connect with Graham via Twitter Twitter (@rokmanlaing) or LinkedIn.
Professional services marketing: Build a business case for social success Social media adoption has been rapid within organisations serving consumer markets. The same however can’t be said for professional services, where social media generally speaking remains a struggle. Many professional …..
The essential ingredients of a B2B Digital Strategy Professional service marketing has rarely ever been about creating immediate business transactions. It’s always been a long-term effort of building reputation, demonstrating capabilities and showcasing credibility through opinion and thought leadership. Whilst …..
Legal services: Engaging the non-engagable through content marketing For law firms, word of mouth has always been the principal generator of work. This may seem surprising given the wealth of marketing tools at their disposal, but the reason is actually …..
