Posts by Simon Swan
5 Reasons to consider a life as a T-Shaped Marketer Editor’s note: We have updated this post, ten years after Simon Swan originally wrote it, to highlight what we have always felt is missing from the concept… the need for …..
Marketing plan integrating the RACE Framework alongside PR Smith’s SOSTAC® planning model Given the increasingly omnichannel nature of marketing today, applying an effective, data-driven approach to your marketing strategy is more important than ever. But it can be difficult finding …..
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..
Perhaps the most important step and also the biggest challenge for any marketer is to build a strong market orientation Let’s talk about market orientation. It’s perhaps the most significant section of your marketing strategy as you look to create …..
Tap into your brand heritage to revive your brand’s position and values. “An organization’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: …..
Practical customer retention tactics that any business can apply For any digital marketing strategy or digital communications plan, defining a set of objectives and clear strategy behind your plan is essential to the success. This post focuses on creating an actionable online customer retention plan, …..
How to review your digital brand differentiation using 3 complementary frameworks Differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain …..
How to create a digital knowledge centre which facilitates your digital transformation and helps you delight your customers. The way brands are being built is being re-shaped. This is in large part due to consumers’ digital habits; by-passing brands completely and …..
Tips for brands adapting to Digital from the author of Youtility Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the …..
Simon Swan interviews Digital Marketing consultant David Sayce One thing remains consistent for the role of the digital marketer, whether client side, agency or as a consultant – disruption. The need to embrace change, continuous learning and help mentor and coach …..
