Posts by Caroline Wilson
Caroline Wilson is Marketing Director for CommsBox, marketing automation software. As Senior Lecturer in Digital Marketing at the University of Hertfordshire Caroline works with both undergraduates in the Hertfordshire Business School and with professionals taking Chartered Institute of Marketing qualifications. Her industry experience spans high technology companies, charities, membership organisations and the creative industries. You can connect with her on LinkedIn.
Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a ‘one size fits all’ online brochure. Now your web presence needs to play a fundamental role not just in …..
Exploring the benefits for small and medium businesses Marketing Automation is one of the hottest trends in 2015, according to a recent SmartInsights survey. However, adoption of this key technology is still in its early phase, especially amongst small businesses. …..
How to compare Marketing Automation vendors Marketing Automation is now one of the most commercially important techniques for digital marketers, so you have to look to select the most cost-effective platforms. But how do you tell one supplier from the …..
Barriers to adoption of Marketing Automation and how overcome them In research TFM&A (2014) identified that there were 5 main benefits to marketing automation: personalisation, campaign management, triggered emails, control and insight. But with such clear benefits why are more …..
Does our business need CRM or Marketing Automation, or both? Whilst most of us are now familiar with CRM (customer relationship management) systems, Marketing Automation is a relatively new approach. So it’s often not clear how the scope of these marketing techniques and …..
