Posts by Imran Farooq
Imran Farooq is our Smart Insights expert commentator on the use of rich media/video in Digital Marketing campaigns. Imran is MD of MMC Learning, a successful JV company with MMU Business School and a Senior Examiner for the Diploma in Digital Marketing awarded by the Chartered Institute of Marketing. Imran is experienced in the rapid development of rich digital learning content which is being used to educate business professionals in over 50 countries. You can connect with Imran on LinkedIn, Facebook, Twitter and download the iMarketer iPhone App.
Mobile apps to manage your digital marketing life The modern marketer can reap massive benefits from the mobile app revolution. Useful marketing software is becoming increasingly available in app form, making tools and data readily available on the go. From …..
UpworkAdvice on how to design and build an app including develop options and costs The amazing growth in mobile apps has been recently catalogued on Smart Insights, but if you’re thinking of going on this journey to develop your own …..
Many marketers are using or have tried Google AdWords, the auction style advertising platform that allows you to advertise on Google sponsored search and content networks, commonly known as pay per click (PPC). This guide shares my experience of actively …..
Targeting different demographics with Facebook advertising You will be aware that Facebook is one of the largest potential sources of Internet traffic and engagement; it’s more popular than Google in some countries! You’ve probably also heard that if the number …..
Using web video has become one of the fastest growing digital tools available to marketers – up 37% year-on-year in the UK. Of course, when we think web video marketing, we naturally think of YouTube and YouTube are keen for …..
