Posts by Dan Barker
Dan Barker is the Smart Insights expert commentator on using Analytics for Ecommerce. He is an independent consultant, working across analytics, SEO, conversion optimisation, email, content and more. You can Follow Dan on Twitter or Connect with Dan on LinkedIn
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the …..
We’ve all seen those lists of the world’s ‘Top 10 converting websites’ and thought ‘what could I do to get my site to those stratospheric levels?’. This post explains why you probably wouldn’t want your site to be on one …..
How to identify rogue affiliates using advanced segments This post will explain a technique that online retailers can use to save some badly spent money. It will also be of interest to affiliates, to website owners, and may spark a …..
Examples of how to use the new widget, event and mobile segmentation features Google Analytics ‘Realtime’ features launched almost 2 years ago, and brought plenty of practical benefits to tool. For example, see these 5 ways to use Google Analytics …..
A review of 9 updates to Google Analytics Google Analytics have rolled out a series of fairly big changes to their User Interface. They do this every so often, either to incorporate extra functionality, or simply to clean up the …..
Google Analytics have rolled out their latest change to the tool’s user interface. This post explains 8 of the changes they’ve made, along with screengrabs comparing old vs new. If you’ve used Google Analytics for any length of time, you’ll …..
Examples showing how building your network in Google+ gives you more visibility in the search results This post highlights part of the importance of Google+ for SEO purposes. It does so by contrasting 2 screengrabs of Google search results pages, …..
If you use Google Analytics, and your site gets any traffic from search engines, you will love the latest feature they’ve just added, which was announced on the Webmaster Tools Blog on 4th October. Here are the stats you used …..
My recommendations on the 10 most useful features As you may have heard, the latest version of Google Analytics has just launched in Beta mode (you can sign up for the beta here) [Dave Chaffey has a separate post discussing whether …..
Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show …..
