Introduction

What will I learn in this lesson?

Welcome to the course from your tutor

Introduction to the three topics in this lesson

The first topic explains how to use the e-learning with screencasts and FAQ.

When creating a digital marketing strategy, knowing how to structure it and where to start is perhaps the biggest challenge!

So, in this short introduction, we will explain how to structure a digital marketing plan using two tried-and-tested systems for structuring clear, comprehensive digital plans:

• 1. Smart Insights RACE – Defines the practical digital marketing activities to develop a strategy across the customer lifecycle of touchpoints to engage audiences online.
• 2. PR Smith’s SOSTAC® – This gives you a process and structure for creating a plan.

To get started, click on either of the topics in this lesson or, if you don’t have them, scroll down to download the companion workbook and example.

Course progression and certificates and qualifications