Generate results with our brand-new marketing tools

Learning Paths

Improve website customer journeys

Learn how to improve the effectiveness of a website in meeting business and customer goals using Google Analytics

Module purpose

The home page may be the most common landing page for a business, but there are many other types of page template that need.

Encouraging visitors to interact on their first-time visit and each visitor has different needs, motivations, and characteristics.

In this module we show how to use Google Analytics to understand customer journeys and personas need and then test improvements.

How is the Learning Path structured?

  • Objectives
  • What are typical website customer journeys?
  • Relating website goals to customer journeys
  • Analyze customer journeys in Google Analytics
  • Improving customer journeys through A/B testing
  • Setting up Google Optimize
  • Deploying Google Optimize
  • Evaluating customer journey effectiveness
  • Summary

Learning Objectives

  • Analyze the effectiveness of website customer journeys using four different techniques and tools within Google Analytics
  • Outline recommendations of website layout and navigation improvements to webpages to test
  • [LP SPECIFIC]

Business membership badge icon Starter Membership is required
Toolkit illustration

This module is in the RACE Practical Digital Strategy Learning Path

View Learning Path

Starter members get full access to this and 8 other Learning Paths.

Learn more about Starter Membership Already a Starter member? Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE