Learning Paths

Improve website customer journeys

Learn how to improve the effectiveness of a website in meeting business and customer goals using Google Analytics 4

Module purpose

The homepage may be the most common landing page for a business, but there are many other types of page template that need.

Encouraging visitors to interact on their first-time visit and each visitor has different needs, motivations, and characteristics.

In this module we show how to use Google Analytics 4 to understand customer journeys and personas need and then test improvements.

How is the Learning Path structured?

  • Objectives
  • What are typical website customer journeys?
  • Relating website goals to customer journeys
  • Analyze customer journeys in Google Analytics
  • Improving customer journeys through A/B testing
  • Evaluating customer journey effectiveness
  • Summary

Learning Objectives

  • Analyze the effectiveness of website customer journeys using four different techniques and tools within Google Analytics 4
  • Outline recommendations of website layout and navigation improvements to webpages to test

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This module is in the Google Analytics 4 Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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