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Post-campaign review

Why and how to complete a post-campaign review activity

Module purpose

When we speak with Smart Insights members about running campaigns, we find that not all them complete campaign reviews, but those that do are big fans of the process since it’s a great way to identify improvements for the future.

This short module and our post-campaign review template will show you our recommended process.

Module structure

  • Objectives
  • What is a post-campaign review?
  • Why is a post-campaign review important?
  • Key issues to include in your review
  • Test your understanding
  • Summary

Learning objectives

  • Explain the benefits of a post-campaign review
  • Structure a post-campaign review

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This module is in the Campaign Planning Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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