Post-campaign review
Why and how to complete a post-campaign review activity
Module purpose
When we speak with Smart Insights members about running campaigns, we find that not all them complete campaign reviews, but those that do are big fans of the process since it’s a great way to identify improvements for the future.
This short module and our post-campaign review template will show you our recommended process.
Module structure
- Objectives
- What is a post-campaign review?
- Why is a post-campaign review important?
- Key issues to include in your review
- Test your understanding
- Summary
Learning objectives
- Explain the benefits of a post-campaign review
- Structure a post-campaign review