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Set up ad retargeting

Learn the principles and 7 best practices for ad retargeting

Module purpose

Ad retargeting should be an essential part of the marketing ‘armoury’. It’s particularly relevant to transactional businesses like retail, financial services, and travel brands – yet it’s not so widely used in other sectors.

In this module, we’ll see how it can be applied in any sector.

Module structure

  • Objectives
  • What is retargeting?
  • How does retargeting work?
  • Where can you deploy retargeting?
  • Why is retargeting important?
  • Best practices for retargeting
  • Test your understanding Summary

Learning objectives

  • Understand the principles of ad-retargeting
  • Review the ‘off-site’ options for where and when to use retargeting
  • Explain best practices for retargeting

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This module is in the Campaign Planning Learning Path

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A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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