Set up ad retargeting
Learn the principles and 7 best practices for ad retargeting
Ad retargeting should be an essential part of the marketing ‘armoury’. It’s particularly relevant to transactional businesses like retail, financial services, and travel brands – yet it’s not so widely used in other sectors.
In this module, we’ll see how it can be applied in any sector.
- What is retargeting?
- How does retargeting work?
- Where can you deploy retargeting?
- Why is retargeting important?
- Best practices for retargeting
- Test your understanding Summary
- Understand the principles of ad-retargeting
- Review the ‘off-site’ options for where and when to use retargeting
- Explain best practices for retargeting