Learning Paths

Use email to support a marketing campaign

Learn to review how different email types and targeting can be used to maximize the impact of a campaign

Module purpose

Email still excels as a powerful customer communications tool due to its individual targeting capabilities and its ability to offer detail to more advanced creative.

This module focuses on how to use social media for customer and campaign communications.

We have a separate Email marketing Learning Path which has more depth on how to Plan, Manage and Optimize your email communications.

Module structure

  • Objectives
  • How different types of customer email can support campaigns
  • Example 1 – ‘The waves of a campaign’
  • B2B example A ‘Sense and Respond’ example
  • Test your understanding
  • Summary

Learning objectives

  • Review different email types to maximize the impact of a campaign on existing customers
  • Assess how different campaign ‘waves’ can be used to engage customers throughout a campaign through different approaches to recency and frequency

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This module is in the Campaign Planning Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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