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Auditing Google Analytics customizations

Learn how to audit and set up your Google Analytics account to get clean data and customize reporting for your business

Module purpose

In this module, you’ll learn how to audit and set up your Google Analytics account to get clean data and customize reporting for your business so that you can adopt a more data-driven approach to your marketing.

It will focus on your admin settings and walk you through a checklist to help shape your measurement plan for the Admin section of Analytics where each Account is split up into Properties and Views.

Note that it doesn’t cover how to customize reports that aren’t set up in the Admin area, rather it focuses on how to report on business goals in standard reports.

Module structure

  • Objectives Accounts, Properties and Views
  • Setting up goals
  • Account and Property Level Analytics customizations
  • View Level Analytics customizations
  • Summary

Learning objectives

  • Review the different sections of the Google Analytics Admin area that are most important to customize reporting for a business
  • Explain the difference between Accounts, Properties and Views and some of the key settings businesses need to make in each
  • Understand how Filters can be applied to Views and are useful to improve data quality and present relevant data for an individual

Business membership badge icon Starter Membership is required
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This module is in the RACE Practical Digital Strategy Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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