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Defining Google Analytics goals

Learn how to customize Google Analytics goals for a business to use a data-driven approach to your marketing.

Module purpose

Many businesses fail to customize Google Analytics to add goals for outcomes specific to their business.

It helps to know the different types of goals that are available in Google Analytics to show the right types of website marketing outcomes you can report on in dashboards.

We explain the difference between macro and micro goals and why it’s helpful to include both.

Our Google Analytics Setup audit template can be used to review how your goals are set up in Google Analytics.

How is the Learning Path structured?

  • Objectives
  • Introduction
  • Understanding macro and micro goals
  • Examples of defining micro and macro goals across RACE
  • Why is defining goals important?
  • The four types of goals in Google Analytics
  • How to create a goal in Google Analytics
  • E-commerce setup
  • Defining goal value
  • Three main value measures in Google Analytics
  • Summary

Learning Objectives

  • Review the range of Google Analytics goals, including Event goals that are available to be used for reporting on whether your communications objectives are met
  • Understand why and how to assign value to macro goals and review micro goals for non e-commerce sites

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This module is in the Digital Experience Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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