Defining Google Analytics goals

Module purpose

Many businesses fail to customize Google Analytics to add goals for outcomes specific to their business.

It helps to know the different types of goals that are available in Google Analytics to show the right types of website marketing outcomes you can report on in dashboards.

We explain the difference between macro and micro goals and why it’s helpful to include both.

Our Google Analytics Setup audit template can be used to review how your goals are set up in Google Analytics.

How is the Learning Path structured?

• Objectives
• Introduction
• Understanding macro and micro goals
• Examples of defining micro and macro goals across RACE
• Why is defining goals important?
• The four types of goals in Google Analytics
• How to create a goal in Google Analytics – looking at Classic set up and Google Analytics 4
• E-commerce setup
• Defining goal value
• Three main value measures in Google Analytics
• Summary

Learning Objectives

• Review the range of Google Analytics goals, including Event goals that are available to be used for reporting on whether your communications objectives are met
• Understand why and how to assign value to macro goals and review micro goals for non e-commerce sites