Learning Paths

Learn the latest social media developments

Learn different options to support your continuous professional development and give your business an edge by keeping up-to-date with social media developments

Module purpose

Social media platforms innovate continuously to help them grow, engage their audiences and monetize them through paid advertising options. This gives your company an opportunity to get an edge on competitors, if you’re aware of the latest changes AND have the agility to trial them.

In this module, we’ll share some of the sources and tools that we use to share the most important updates with you.

How is the Learning Path structured?

  • Objectives
  • Are you spending enough time on social media innovation?
  • Sources to find out about social media platform updates
  • Learning about social media adoption
  • Tools to keep up-to-date
  • Summary

Learning Objectives

  • Define the best resources to learn about social media platform updates
  • Recognize the best options for learning about social network best practices
  • Review the latest published research on the adoption of social media by businesses and consumers

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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