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Define standard campaign tracking codes for a business

Learn how to create campaign tracking codes and establish a consistent standard of marketing source codes in analytics

Module purpose

Managers should agree standard codes with the members of their own team or agency. If they don’t, the campaign tracking parameters won’t be consistent across different marketing activities and you won’t be able to see which media channels or tactics worked and which didn’t.

Although some digital channels are tracked by default – organic search, for example – many others, like email and social media marketing, aren’t and can be tracked more accurately using campaign tracking parameters.

Use our campaign tracking code creator template to standardize your tracking codes for email and social media marketing campaigns.

Module structure

  • Course Outline
  • Do you use agreed standard marketing codes?
  • Objectives
  • Best practice guidelines for tagging URLs
  • Test your understanding
  • Summary

Learning objectives

  • Create campaign tracking codes in analytics in order to review the media sources generating website interactions
  • Establish a consistent standard of marketing source codes in analytics for an organization

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This module is in the Campaign Planning Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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