Learning Paths

How to use campaign tracking in Google Analytics

Learn why, when and how to use 'UTM' tracking codes for Google Analytics reporting

Module purpose

Do you set up campaign codes?

If you don’t set up campaign codes, then you won’t be able to tell which investments in marketing promotional activities have the biggest impact.

Use our campaign tracking code creator template to standardize your tracking codes for email and social media marketing campaigns.

Module structure

  • Objectives
  • What are campaign tracking codes?
  • Why are campaign tracking codes important?
  • Which of the five tracking parameters do I need to use?
  • Where do I review my campaign tracking information?
  • Demonstration
  • Test your understanding
  • Summary

Learning objectives

  • Understand why you should use ‘UTM’ tracking in Google Analytics
  • Define how different ‘UTM’ tracking parameters should be used

Business membership badge icon Any Paid Membership is required
Toolkit illustration

This module is in the Google Analytics 4 Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo