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Learning Paths

How to use campaign tracking in Google Analytics

Learn why, when and how to use 'UTM' tracking codes for Google Analytics reporting

Module purpose

Do you set up campaign codes?

If you don’t set up campaign codes, then you won’t be able to tell which investments in marketing promotional activities have the biggest impact.

Use our campaign tracking code creator template to standardize your tracking codes for email and social media marketing campaigns.

Module structure

  • Objectives
  • What are campaign tracking codes?
  • Why are campaign tracking codes important?
  • Which of the five tracking parameters do I need to use?
  • Where do I review my campaign tracking information?
  • Demonstration
  • Test your understanding
  • Summary

Learning objectives

  • Understand why you should use ‘UTM’ tracking in Google Analytics
  • Define how different ‘UTM’ tracking parameters should be used

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This module is in the Google Analytics Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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