Learning Paths

Define audience personas

Learn how to develop a customer persona that can help you to target your marketing more effectively

Module purpose

Personas offer businesses of all sizes an opportunity to create more effective, customer-centric communications.

There are many different options for creating personas for B2C and B2B audiences.

Our recommended approach uses a spreadsheet template available in our customer persona guide and template download. It’s in 3 sections that enable you to create personas quickly, but with enough detail to help tailor your communications.

How is the Learning Path structured?

  • Objectives
  • What are customer personas?
  • What insights should a persona contain?
  • Demographics
  • Psychographics
  • Customer journey map
  • Completed persona examples
  • Why are personas important?
  • How many personas do I need?
  • What types of personas should I consider?
  • What features are important to a quality persona?
  • A 10-point checklist of persona practices
  • Summary

Learning Objectives

  • Explain the 10 features used to create a perfect persona
  • Identify the types of personas used for different goals
  • Know where to apply personas

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This module is in the Campaign Planning Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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