Learning Paths

Set up email nurture and retargeting

Review the options for using email marketing to encourage conversions and sales

Module purpose

To encourage purchase by prospects, sending automated reminders or nurture messages to prospects delivered by email, SMS and push notifications are still highly effective, so should be a key part of your always-on communications strategy.

Our popular Email sequence contact strategy template will help you align your automated email activities with your nurture objectives.

Module structure

  • Objectives
  • Types and goals of nurturing emails
  • Layered targeting approaches
  • Designing a retargeting or nurture communication strategy
  • Designing a nurture sequence
  • Test your understanding Summary

Learning objectives

  • Create an automated communications strategy using email marketing and other forms of messaging to nurture leads through to sale or other marketing objectives
  • Understand techniques to increase the relevance and response of these emails

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This module is in the Email Marketing and Automation Learning Path

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A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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