Set up email nurture and retargeting
Review the options for using email marketing to encourage conversions and sales
To encourage purchase by prospects, sending automated reminders or nurture messages to prospects delivered by email, SMS and push notifications are still highly effective, so should be a key part of your always-on communications strategy.
Our popular Email sequence contact strategy template will help you align your automated email activities with your nurture objectives.
- Types and goals of nurturing emails
- Layered targeting approaches
- Designing a retargeting or nurture communication strategy
- Designing a nurture sequence
- Test your understanding Summary
- Create an automated communications strategy using email marketing and other forms of messaging to nurture leads through to sale or other marketing objectives
- Understand techniques to increase the relevance and response of these emails
This module is in the Email Marketing and Automation Learning PathView Learning Path
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