Define campaign budget
Learn how to build a detailed marketing budget
Improving your budgeting approach will help you be more confident about expenditure and the results delivered by the selected media.
This module explains how to use our comprehensive marketing budget template to create a more refined budget.
- Recommended steps for creating a budget
- What should be budgeted for?
- The importance of creating a detailed budget
- Main categories of investment in a budget
- How much budget to invest?
- Test your understanding
- Review your current approaches to annual communications budgeting
- Define the best investment/cost categories to include within a comprehensive communications budget for managing inbound marketing