Learn how to provide more personalized website content and experiences to your customers
It’s simple, if you can build more personalized, relevant messages and offers into your sites and mobile apps, then this will help engage your audiences and support conversion.
This module provides a briefing and examples on the types of personalization available – from simple options to AI-based personalization.
Recommended personalization services are provided at the end of the module.
- Digital experience personalization
- Personalization through grouping
- Types of personalization
- Benefits of personalization
- Using AI to improve online merchandising Summary
- Define the options for delivering more persuasive, relevant dynamic web content at relevant points in the onsite customer journey for B2B and B2C sites
- State the techniques and tools available for personalisation based on audience characteristics and behaviours