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Learning Paths

Web personalization

Learn how to provide more personalized website content and experiences to your customers

Module purpose

It’s simple, if you can build more personalized, relevant messages and offers into your sites and mobile apps, then this will help engage your audiences and support conversion.

This module provides a briefing and examples on the types of personalization available – from simple options to AI-based personalization.

Recommended personalization services are provided at the end of the module.

Module structure

  • Objectives
  • Digital experience personalization
  • Personalization through grouping
  • Types of personalization
  • Benefits of personalization
  • Using AI to improve online merchandising Summary

Learning objectives

  • Define the options for delivering more persuasive, relevant dynamic web content at relevant points in the onsite customer journey for B2B and B2C sites
  • State the techniques and tools available for personalisation based on audience characteristics and behaviours

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This module is in the Digital Experience Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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