Learning Paths

Define content marketing strategy

Learn how to develop a content marketing strategy using our content analysis and planning tools

Module purpose

Many campaigns and much ‘always-on’ marketing activity is content-led today.

For many types of brands, choosing the right type of content to attract, engage and convert your audience is vital, particularly where there is a complex buying decision, like for many B2B organizations, financial services or travel companies.

Our content ideation template can be used to help you complete a strategic review of current content and plan improvements.

How is the Learning Path structured?

  • Objectives
  • Content marketing strategy
  • The content marketing hub
  • Selecting content using the content marketing matrix
  • Using the Content Optimization Matrix
  • Content balance
  • Summary

Learning Objectives

  • Review and select from different content types and format to meet your communications objectives
  • Review and optimize the performance of different types of on-site content

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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