Generate results with our brand-new marketing tools

Learning Paths

Define content marketing strategy

Learn how to develop a content marketing strategy using our content analysis and planning tools

Module purpose

Many campaigns and much ‘always-on’ marketing activity is content-led today.

For many types of brands, choosing the right type of content to attract, engage and convert your audience is vital, particularly where there is a complex buying decision, like for many B2B organizations, financial services or travel companies.

Our content ideation template can be used to help you complete a strategic review of current content and plan improvements.

How is the Learning Path structured?

  • Objectives
  • Content marketing strategy
  • The content marketing hub
  • Selecting content using the content marketing matrix
  • Using the Content Optimization Matrix
  • Content balance
  • Summary

Learning Objectives

  • Review and select from different content types and format to meet your communications objectives
  • Review and optimize the performance of different types of on-site content

Business membership badge icon Starter Membership is required
Toolkit illustration

This module is in the RACE Practical Digital Strategy Learning Path

View Learning Path

Starter members get full access to this and 8 other Learning Paths.

Learn more about Starter Membership Already a Starter member? Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE