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Influencer marketing

Learn how to improve your process of influencer relationship management

Module purpose

In this module you’ll learn about influencer marketing. We cover the different kinds of influencers you can work with, the tools you can use to find them, and the success factors of strategic influencer relationship management.

Module structure

  • Objectives
  • Combining Earned and Owned media
  • Different types of influencers you can work with
  • Success factors for strategic influencer relationship management (IRM)
  • How to work with different influencer types
  • Different tools for IRM Summary

Learning objectives

  • Understand the difference and intersection between earned and owned media
  • Review your use of influencer relationship management (IRM)
  • Structure an IRM programme and select tools to support online PR

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This module is in the RACE Practical Digital Strategy Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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