Learn how to improve your process of influencer relationship management
In this module you’ll learn about influencer marketing. We cover the different kinds of influencers you can work with, the tools you can use to find them, and the success factors of strategic influencer relationship management.
- Combining Earned and Owned media
- Different types of influencers you can work with
- Success factors for strategic influencer relationship management (IRM)
- How to work with different influencer types
- Different tools for IRM Summary
- Understand the difference and intersection between earned and owned media
- Review your use of influencer relationship management (IRM)
- Structure an IRM programme and select tools to support online PR
This module is in the Content Marketing Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?