Learn how to review the options to integrate virtual digital marketing channels with physical channels involving human interactions such as chat, phone, face-to-face and real-world events
Despite the growth in the importance of digital channels for informing buying decisions, there are many more complex, higher-value products for which human support is required and where sales are achieved in offline channels.
This module explains the options and gives examples and practical tips of how to facilitate cross-channel sales.
- Paths to purchase
- Why is consideration of channel switching important?
- Practical techniques to facilitate offline customer interactions
- Review the options for integrating human-assisted sales-support into digital channels
- Review consumer preferences for offline, human-assisted channels