Learning Paths

Multichannel selling

Learn how to review the options to integrate virtual digital marketing channels with physical channels involving human interactions such as chat, phone, face-to-face and real-world events

Module purpose

Despite the growth in the importance of digital channels for informing buying decisions, there are many more complex, higher-value products for which human support is required and where sales are achieved in offline channels.

This module explains the options and gives examples and practical tips of how to facilitate cross-channel sales.

Module structure

  • Objectives
  • Paths to purchase
  • Why is consideration of channel switching important?
  • Practical techniques to facilitate offline customer interactions
  • Summary

Learning objectives

  • Review the options for integrating human-assisted sales-support into digital channels
  • Review consumer preferences for offline, human-assisted channels

Business membership badge icon Starter or Pro membership is required
Toolkit illustration

This module is in the RACE Practical Digital Strategy Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already a Starter member? Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo