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Learning Paths

Digital strategy success factors

Learn how to define a structure and scope for your omnichannel marketing strategy

Module purpose

To be successful in digital marketing requires you to review and prioritize from the many digital communications techniques available across the customer lifecycle from customer acquisition to retention.

If you don’t have a planning framework you may miss out on some of the opportunities. This module explains how the two planning frameworks, RACE and SOSTAC, can be used to ensure you develop a well structured, comprehensive plan.

SOSTAC can be used to structure your plan while RACE details the communications activities. We will also introduce our Digital Transformation playbook template as a way to structure your omnichannel strategy.

Module structure

  • Does your business have a digital strategy?
  • What should a digital strategy contain?
  • Why is a future growth plan important?
  • Integrating your digital marketing plan with other plans
  • Structuring your plan with a planning framework
  • Introducing SOSTACĀ® and the RACE planning
  • Creating an integrated multichannel plan

Learning objectives

  • Summarize six pillars for success that should be included in your digital marketing strategy
  • Explain how digital plans relate to other plans
  • Compare three complementary frameworks for structuring a digital strategy
  • Lay out a one page summary of your digital strategy

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This module is in the RACE Practical Digital Strategy Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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