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Customer onboarding and growth

Learn how to improve how you use digital communications to welcome new customers and encourage ongoing usage, and purchase, of these services

Module purpose

Do you know the concept of ‘Post-purchase dissonance’ – more commonly known as buyers’ remorse – when there is a feeling of regret after a purchase? It tends to be more pronounced after purchasing significant, expensive items which can’t be readily exchanged.

After purchase, a customer onboarding programme can help the customer feel more confident about their purchase by explaining how to enjoy or use the product and giving a sense of belonging in a community.

This is an all-important first step in developing customer satisfaction and loyalty.

Module structure

  • Objectives
  • Online customer onboarding
  • The aim of onboarding
  • Improving customer onboarding
  • Summary

Learning objectives

  • Explain how to use online channels for welcoming new customers to showcase brand and product value and provide a good experience when they start using a new product or service
  • Improve how to use digital communications to encourage loyalty and advocacy building on initial onboarding

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This module is in the RACE Practical Digital Strategy Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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