9 pointers for strategic marketers to implement and benefit from cross-channel marketing
Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels. It is a powerful way of designing your marketing strategy to create customer journeys involving various channels.
Implementing a cross-channel marketing strategy can be a little intimidating. You need to take care of multiple channels while designing your campaigns. Keeping track of every campaign and integrating their analytics is certainly not an easy task.
But before we dive into how you can create a successful cross-channel marketing strategy, let’s understand why it’s needed in the first place.
Why should you consider cross-channel marketing?
Cross-channel marketing improves the shopping experience of customers through personalization. It allows you to reach out to your customers across multiple channels to ensure that your brand remains…
Discover your top customer experience (CX) issues quickly
How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis techniques you can use to get these answers.
I realize it’s more fun to focus on acquiring new customers. It’s satisfying to see those acquisition metrics rise as you capture more visitors through your organic, paid and social campaigns, then nurture them with your content marketing. But if there are any 'experience or expectation disconnects' during those first touch points, these prospects may not feel an emotional connection with your brand, and not convert as a result.
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Also, it’s much more expensive to…
How do you make sure that your website’s user experience is on par with your visitors’ expectations?
There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website is only the first step; from that point on, you need to provide a good enough user experience to make your visitors want to hang around for longer and even more so, convert.
But how do you make sure that your website’s user experience is on par with your visitors’ expectations?
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In this blog post, I’m going…
SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects
A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the company to lose out on those aspects. The Plerdy team has prepared an overview of popular SEO and UX mistakes that can repel customers and have a knock-on effect in terms of revenue, as well as rankings.
Quality website optimization is one of the most important elements of content-marketing, With its potential to attract new users to the site and eventually level up the business, SEO remains in the spotlight of marketing professionals’ attention.
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UX and site usability are two important Google ranking factors that help make content relevant.
To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX).
UX and site usability are two important Google ranking factors that help make content relevant.
Backlinks have long been the number ranking factor but with the rise of artificial intelligence and Google’s RankBrain, a better UX is gaining ground and fast. It helps people to stay on your site longer and find what they are looking for.
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Good UX decreases bounce rate while improving time on site and conversions. All…
People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial
‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving factors of your customer experience strategy.
People always prefer a brand that keeps them happy and satisfied. Happiness can be achieved when the product or service works perfectly and the customer service offered is exceptional.
Customers are also satisfied when a product or service is able to satisfy their exact needs, which means understanding what these are.
So, how can you provide a pleasurable experience to your customers so that they remember you and return again and again? Here are five great ways to improve the customer experience offered by your company in 2019:
1. Leverage the power of artificial intelligence
Gartner has already predicted that by 2020, virtual agents like chatbots will…
Suggestions and best practices from finance, travel, real estate and retail
Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user's needs and provide a positive experience that keeps people loyal to the brand.
The increasingly mobile nature of web experiences today means that UX has become more important than ever. After looking at several hundred sites, Google has developed a series of UX playbooks, tailored for different sectors. Google realized that there were certain universal UX elements that helped create a frictionless shopping experience for users and have identified key best practices and principles.
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Search engines are now using data-driven factors to determine how relevant your website is to a particular search query
The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO first broke onto the scene, it was quickly discovered that webmasters could manipulate search results and make their websites rank well merely by packing their target keywords into the website as many times as possible – a practice known as “keyword stuffing”.
This majorly skewed and distorted Google’s and Bing’s search rankings, since low-quality, “spammy” websites were quickly able to outrank reputable and relevant websites. In response to this unfavourable outcome, these search engines rolled out several rounds of algorithm updates, permanently changing the way in which websites are ranked.
Presently, Google and Bing each use hundreds of different factors – with varying levels of importance – to rank websites, helping to ensure…
Chart of the day: Most user research is conducted to understand customers and their needs
Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com
Interestingly, over half (53%) conduct user testing, or use user testing results to inform senior management or stakeholders. It's great to see research is being used to show management and stakeholders evidence for a particular cause and to influence change, based on customer needs.
The power of user research is profound
The study also found that UX research is influencing better quality products and services, as well as that the voice of the customer is considered hugely important.
User research is also having a positive effect on marketing campaigns too. It's great to see marketing teams are bought…
Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase
76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development.
Just over half (52%) also do user research after launching. It isn't recommended to only do testing after launch, though doing user testing at all is better than not doing it at all. It just makes it harder to make changes after launch. It's certainly best to get the feedback early, to make changes early. It might take more time to test before launch and at various stages, but it certainly saves time in the long run. Those surveyed certainly seem to think the same as the vast majority test before launch. Some of those testing after launch will also be testing at other stages before launch…