Discover how to use our customer journey mapping template to create actionable insights to improve your marketing

In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many benefits to this, such as greater reach and more touchpoints to connect with customers, but there are also some drawbacks.  When looking at customer journeys, there is rarely only one route available, making understanding how your customers find and interact with you more challenging.  Consider the London tube map. Let’s say you want to get to Oxford Circus. You know you can always get the Central (red) line, but you could also get the Bakerloo (brown) line or the Victoria (blue) line, depending on where you are coming from. Each journey is slightly different, and will give you a particular type of experience. …

9 pointers for strategic marketers to implement and benefit from cross-channel marketing

What is cross-channel marketing?

Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and digital experiences. It is a powerful way of designing your marketing strategy and implementing data and analysis to create omnichannel customer journeys towards your goals. Implementing a cross-channel marketing strategy can be a little intimidating. You need to take care of multiple channels while designing your campaigns. Keeping track of every campaign and integrating their analytics is certainly not an easy task. That's where our RACE Framework comes in. So, before we dive into cross-channel marketing, let’s take a moment to assess your business' marketing needs. Did you know you can book a free 1-2-1 membership consultation to discuss your objectives in the context of our omnichannel…

The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021

Around the world, manufacturing marketers and managers are rapidly adapting and amending their marketing strategies to win more customers. Marketing for manufacturing is a unique skill, requiring a strong reliance on physical products in a digital world. That's why so many manufacturing businesses right now are relying on omnichannel marketing to acquire and retain high-value customers. We've got marketing strategies and tactics to help boost your profits. But first, let's take a deeper look into exactly how to market a manufacturing company.

How to market a manufacturing company with the RACE Framework

Regardless of your current levels of digital maturity, the RACE Framework is a structure you can use to take stock of your current manufacturing marketing efforts and find out how to…

Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel

The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social media apps now double as payment solutions, so consumers can seamlessly move between their social media streams and make purchases without leaving the app. Fast technology and a strong customer focus have shaped the social landscape in China. It’s only a matter of time before the Western social media ecosystem starts to adopt more commerce integrations. In this article, we explore five of the latest innovations to social media in China that have taken marketers and consumers alike by storm.

1. WeChat gesture recognition

Originally set up to mark Chinese Valentine’s Day, WeChat released a popular new feature in the summer of 2020 called gesture recognition. This is a hand gesture that uses two…

Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there

Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where healthcare marketing comes into its own, is the sheer opportunity for data-driven personalization. Customer-focused healthcare marketing taps into the benefits of digital transformation for manufacturing, logistics, supply chain, healthcare agents, and the patients as end-users. Firstly, let's consider the digital disruption which puts consumers in a researcher's shoes, and making personal decisions about their healthcare, online: 47% research doctors online 38% research hospital and medical facilities online 77% book medical appointments online But how can marketers and managers anticipate and satisfy the needs of healthcare consumers demanding products and services on-demand? In this article, we will look into some elements of digital experience, including recommended resources from our Digital Experience…

The latest user experience update for online chat increases engagement with your customers on their terms

Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this week (and increased convenience for customers) resulting in a 45% increase in enquiries, there are even more reasons to consider your chat interface.

What is the Facebook Chat Plugin?

The customer-facing Facebook Chat Plugin embeds Facebook’s Messenger app into the bottom right-hand corner of your website. Customers have the option to ‘chat’ to you just as they do with all their other Facebook connections. Until now though, logged-out customers were required to log-in before they can chat.

What does the Facebook plugin guest chat update mean?

With the option…

A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful

The continuing growth of mobile has transformed our relationship with the web. What was once a space dominated by desktop is now very much mobile-first, with some countries seeing more than four times higher smartphone versus desktop audience.

[caption id="attachment_136176" align="alignnone" width="640"] [Image Source: Comscore][/caption]In the UK, the majority (62%) of time spent on the internet is on mobile devices, and at least 78% of adults now own a smartphone. [caption id="attachment_136177" align="alignnone" width="640"] [Image source: Ofcom][/caption]However, the role of the desktop is by no means redundant. Data from Comscore shows that the majority…

SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects

A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the company to lose out on those aspects. The Plerdy team has prepared an overview of popular SEO and UX mistakes that can repel customers and have a knock-on effect in terms of revenue, as well as rankings.

SEO mistakes

Quality website optimization is one of the most important elements of content-marketing, With its potential to attract new users to the site and eventually level up the business, SEO remains in the spotlight of marketing professionals’ attention. [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="Our guide takes you through some of the big SEO mistakes…

UX and site usability are two important Google ranking factors that help make content relevant.

To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX and site usability are two important Google ranking factors that help make content relevant. Backlinks have long been the number ranking factor but with the rise of artificial intelligence and Google’s RankBrain, a better UX is gaining ground and fast. It helps people to stay on your site longer and find what they are looking for. [si_guide_block id="5686" title="Download our Individual Member Resource – Improving results from your website guide" description="This guide helps you to get the balance right, through explaining many inspiring examples of best practices from different sectors including B2B, retail e-commerce, travel and financial services."/] Good UX decreases bounce rate while improving time on site and conversions. All…

Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice

User experience describes how a person feels when interacting with technology. It’s a simple enough concept, but online business owners the world over so often get it wrong. Creating a website with the right feeling, or one that hits the right note with your target audience takes research, insight and quite a lot of practice. It means asking questions like: 'Are my users able to navigate around my site easily?' 'Can they find everything they want within a few seconds?' 'Are they being distracted by confusing design features?' 'Are they frustrated by hidden information?' But exactly how important is user-experience and how can you ensure your website is up to scratch? In this brief blog, I’ll provide you with the answers.

How important is user experience?

Creating captivating designs…