Social commerce

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. We'll keep this post updated during 2020 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK) and most recently the Datareportal …

To increase conversions with content marketing, you must get both quality and distribution right

No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business. Image credit: Startbloggingonline With 50% of B2C marketers expecting to increase their budget spend on content marketing in 2015 according to this research infographic from Smart Insights, it’s abundantly clear that good content has become a major e-commerce marketing priority. Approaching a content strategy in digital commerce has some significant challenges, however. Naturally, your digital commerce site is built to sell, and your content will likely take a softer approach, as it won’t be of value to your potential customers if it just contains promotional messages. Your content needs to entertain, educate,…