Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel

The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social media apps now double as payment solutions, so consumers can seamlessly move between their social media streams and make purchases without leaving the app. Fast technology and a strong customer focus have shaped the social landscape in China. It’s only a matter of time before the Western social media ecosystem starts to adopt more commerce integrations. In this article, we explore five of the latest innovations to social media in China that have taken marketers and consumers alike by storm.

1. WeChat gesture recognition

Originally set up to mark Chinese Valentine’s Day, WeChat released a popular new feature in the summer of 2020 called gesture recognition. This is a hand gesture that uses two…

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, 53.6% of the world's population uses social media. The average daily usage is 2 hours and 25 minutes. We'll keep this post updated during 2021 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK) and most recently the Datareportal Global Overview report published on 27th January 2021. This post will…

To increase conversions with content marketing, you must get both quality and distribution right

No marketing strategy is effective anymore without good content. It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business. Image credit: Startbloggingonline With 50% of B2C marketers expecting to increase their budget spend on content marketing in 2015 according to this research infographic from Smart Insights, it’s abundantly clear that good content has become a major e-commerce marketing priority. Approaching a content strategy in digital commerce has some significant challenges, however. Naturally, your digital commerce site is built to sell, and your content will likely take a softer approach, as it won’t be of value to your potential customers if it just contains promotional messages. Your content needs to entertain, educate,…