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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

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RACE Digital Marketing Planning E-learning course

What will I learn in this module?


Hello and a very warm welcome to our core Digital Marketing e-learning course which along with the companion workbook will show you how to create a Digital Marketing Strategy using the Smart Insights RACE Planning system.

The course will help you learn the fundamentals of successful digital marketing and to create a long-term plan to grow your business using the 25 key digital marketing techniques we recommend to create and implement a digital plan.

It’s designed to be super-practical – as you complete each topic, you can create a Digital Strategy or Plan for your business or your clients using a Digital Marketing Planning Workbook which we’ll introduce soon.

Now you can start your first lesson by selecting from the list below, or you can read more about your tutor, the accreditation, downloadable workbook and optional assessment below.

Course learning objectives

The learning objectives for this course are to help you:

  • Create a structured digital marketing plan and budget
  • Identify the correct measures to set objectives and evaluate digital marketing
  • Review and prioritize the strategic options for boosting customer acquisition, conversion and retention using digital marketing
  • Understand and follow the practical success factors to improve results from digital marketing

Accreditation for Continued Professional Development (CPD)

The Smart Insights Digital Marketing Planning training course has been independently assessed and accredited by the CPD Standards Office(most recent assessment in 2016), so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality. If you are following a CPD programme you can assign 40 hours of the course to CPD when you complete our e-learning course.

Course Content

Lessons Status



PLAN - Situation Analysis


PLAN - Set Objectives


PLAN - Create Strategy


REACH - Customer Acquisition Strategy


ACT - Audience Interaction Strategy


CONVERT - Convert to Sale


ENGAGE - Customer Retention and Advocacy


Final Assessment for Qualification

Try the first unit for free

You can complete the first lesson of this module as a Free member