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Digital Skills

Just like other avenues of learning, there are many ways you can approach upskilling your marketing team

If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you go about upskilling your team? [si_guide_block id="117459" title="Download our Free Resource – Marketing careers and skills development workbook" description="Our guide shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators and analyze your digital marketing skills."/] Just like other avenues of learning, there are many ways you can approach upskilling. For instance, you will need to consider factors such as: Upskilling budget Availability of trainers Proximity of trainers Your business needs Your team needs Your team members’ preferences Skills to be learned There are even more factors that may come into consideration once you decide to start upskilling your team. Fortunately, there are…

Helping your team to develop their skills and knowledge can improve engagement, retention and business results.

Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as well as getting the best results. Far too often, companies take on a business-as-usual approach, with everyone performing their usual tasks and a lack of focus on learning. While this results in getting the job done, it doesn’t help your team grow or develop new skills. Ensuring you put some focus on learning not only benefits each individual member of your team, it can ensure that you retain talent, grow skills that will benefit your business and bring more activities in-house in the long run. You might think that team development needs a big budget, but there are plenty of options available that can allow you to grow people’s skills without incurring a high…

Basic marketing principles may remain the same but the tools you use in marketing are constantly evolving. Making your digital marketing skills future-proof is a must.

Preparing for a job in the marketing world tomorrow will be vastly different than it is today. While the basics of marketing may be the same, the tools to analyze, create, and implement marketing campaigns continue to evolve at breakneck speed. Some 90% of marketers say they are under-skilled. In other words, there’s a huge gap in what they need to know and what they actually know. That’s why 41% of marketing and advertising executives say they are struggling to find skilled professionals. This represents a huge opportunity. Mastering the skills now will prepare you for that future. Here are four of the emerging skills you’ll need to master to be ready.

1. Ability to analyze…

Upskilling has become a vital part of keeping your team productive

With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your team members engaged, improve their skills and serve customers better. Having said that, it’s easy to go wrong while planning to upskill your team. There’s so much information out there that it can get confusing really fast. [si_guide_block id="95176" title="Download our Business Resource – How to keep your team up to date with digital marketing" description="The guide is also useful for agencies since teams need to be ahead of what's happening, so their clients can always get the latest thinking and trends."/] So, how do you upskill your team to ensure you get the huge benefits and positive returns on your investments? In this blog post, I’m going to share 6 important tips you need…

Examples of the level of digital resourcing from Pharma marketing

The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we're now in a 'post-digital era of marketing', the reality is, that although marketing generalists are needed to plan and manage campaigns and product launches and they need a certain level of digital competence, digital specialists will also be needed in large organisations. Although you can argue that some specialist digital marketing activities can and should be outsourced to agencies and consultants, you can equally argue that some digital marketing competencies are too important to be outsourced and a good level of knowledge and control based on customer and market knowledge is required in-house. [si_guide_block id="124101" title="Example digital marketing plan - healthcare/pharma industries" description="Use this template to create a comprehensive digital marketing plan. It can understood by marketers…

Chart of the Day: A summary of the state of digital marketing skills

I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn't based on a survey, rather it is based on a test taken at the end of a digital marketing qualification. We will be sharing research we have done in collaboration with the IDM on the perceptions of marketers to their careers later in the month. The top of the chart shows a skills gap amongst non digital marketing specialists that might be expected since those focusing on digital marketing activities will naturally understand digital concepts better. It is arguable whether corporate marketers need to know the details of techniques like search, display and AB testing. However, they will need to discuss such techniques with their teams, so this does hint at a…

As an industry, how are we finding the process of recruiting new talent?

We recently conducted some research where we asked over 700 professional marketers about their current digital skills, how they wanted to develop and what trends they saw in the industry. That research resulted in our Digital Skills report 2016 which you can find here. When we asked "How easy is it to recruit people with the right amount of digital skills based on the experience of your organisation?" we got quite an array of answers. On initial inspection, it clear to see that, the digital marketing industry finds recruitment more troubling than easy. Whether this is as a result of unreasonable expectations, or a flaw in the system we are using, it's something to be conscious of when looking for your next hire. Looking at the…

Helpful tips for jobseekers looking to break into tech

The future of the tech industry is as promising as ever—and it bodes well for today's job seekers. In 2015, the United States created roughly 6.5 million jobs in the tech industry. Recruiters predict that IT jobs will continue to grow by up to 22% through the year 2020. While Silicon Valley in California is considered as the home of the main tech startups, other cities like NYC also have a consistently growing tech industry. In fact, New York outpaced Silicon Valley regarding growth with a 33% increase in tech jobs since 2009. Source: Business Insider Despite the ongoing rise of tech jobs, millennials and members of the “Gen Z” are faced with one dilemma—competition. Tech startups know that, if they want to keep up with today’s level of competition, they…

Which of these skills does the modern marketer need too?

Throughout this week we've been looking at the digital skills needed by marketers and found a large percentage of marketers roles is now taken up by managing digital activities. Here's a round-up of all our posts and new report on the level of digital marketing skills. This means marketers are starting to need many of the skills previously reserved for IT professionals. So we thought it would be interesting to see how the role of the IT professional has developed over the past 25 years, and where it is headed. As Gen Y steps up to take centre stage in the employment pool, and technology increasingly dominates our life and work, it is predicted that there will be an 18% growth in tech jobs by 2022. This infographic looks at how tech roles have evolved…

Help up build a picture of the current digital skills landscape

This infographic shows that there are 1.46 million people working in digital companies in the UK, with 45,000 more jobs in digital currently being advertised. Digital marketing requires a huge breadth of skills, with some marketers specialising in key areas such as SEO, content marketing or Paid Search. Many however are generalists, who have a wide set of skills. This can be highly useful, but it is also tricky to keep all these skills up to date. Some 5 million people globally work in digital marketing, and as the industry rapidly grows a skills gap is developing. We’ve come up with a list of 20 skills that digital marketers may require, and…