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Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple

Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers. Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there. The focus here is on great content.

What is viral marketing?

Viral marketing - or word of mouth marketing, as it was known before the technology era - has been existing for decades, but only during the past few years, since the appearance of social media networks,…

Strategic financial planning marketing is in flux. As more customers make financial decisions online, the digital competition is harder than ever

Digital Transformation in financial services marketing has completely changed how businesses and consumers connect, bringing you closer to your customers than ever before. In the case of financial planning marketing, getting these relationships just right, at every stage of their journey, is crucial for digital marketers. [si_monthly_campaign_blog_cta_banner id=156844]

Digital Transformation in the financial planning industry

Marketing to reach and convert financial services customers requires a defined value proposition, communicated clearly, and with the digital infrastructure to back it up. In the wake of COVID-19, many finance companies are implementing next-gen technology to overcome rising costs and rapidity pressures. As a result, marketers are working amidst the ramping up of technology innovation, increased tech productivity, and modernization of platforms. Marketing leaders must take the position of the customer in these times of…

Marketers face their own particular challenges when it comes to digital marketing for financial services

It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested? It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing. Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself. And now, let’s get…

Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post

When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms. According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform. [si_learning_path_module_shortcode_block id=139221] While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…

Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy

One month ago, Instagram unveiled its latest platform update, Instagram Reels; an informal, content-centric, short video format for brands, influencers and fans to create and share alike. "Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." If you're looking for inspiration, here are our favourite 5 Instagram creators, and why...

Netflix

We're kicking off with @Netflix, who in the first quarter of 2020 delivered …

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of

We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits of a good social plan. However, there are many factors that can affect your strategy and new research is always churning up findings that you can make use of – as well as methods that you should stop using in order to see the best results. Just as with any marketing strategy, your plan for social media should be fluid, taking into account any new research, technology or platforms that come about. Sticking with a strategy that was put in place months ago and doesn’t reflect updated best practice can mean you don’t see the results or ROI…

Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights

With most people only getting back to work after the New Year break this week, marketing news is still fairly slow. However, this week has seen a few interesting announcements that we think you need to know about - which is why they are included in our latest news roundup. First up is the revelation that 50% of media and entertainment executives don't think they can continue with traditional business models, with the failure to reinvent putting the future of businesses at risk. TikTok has announced an update to its community guidelines in a bid to stop the spread of misinformation on its app ahead of the 2020 US Presidential election. Facebook has proposed a partial ban on deepfake videos after facing further pressure to curb misinformation on the platform. Finally, Twitter…

The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry or marketing channel in order to stay ahead of your competition. However, it can be difficult to find the digital marketing research you need to help inform your digital strategy. We first curated these stats in 2017, but during 2018 and 2019, we've been committed to updating this article using the best digital marketing research data sources, which the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too! [si_blog_banner_cta]

SEO statistics 2019

Total site visits produced by organic search…

Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality

If you’ve spent even a few minutes on social media, one thing becomes clear: people love visuals. Visual content gets more shares and greater engagement – in other words, it gets noticed and it gets people to act, whether it’s to share your post, leave a comment or click on a link. But what happens if you’re not a designer? How do you create as many social media graphics as you need to without spending a fortune? Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality. [si_guide_block id="82119" title="Download our Premium Resource – 10 common…

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…