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Martech

There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough.

The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. Only by refining the process of data activation can brands improve conversions, promote loyalty and increase repeat purchases. Data activation is a part of our new business reality, and with advances in marketing intelligence and AI, all the steps in what we call the data value chain are built on top of technology. This means that your Martech stack can push you forward or hold you back. [si_guide_block id="87688" title="Download our Business Resource – Marketing technology selection guide" description="This guide will help you harness the power of available digital tools.”/] In a world where your marketing results are directly…